Carat, MindShare and Horizon Media are the three agencies remaining in the review for Outback Steakhouse and Carraba's Italian restaurants $90 million media buying and planning account.

The Mexico Tourism Board selected Machado/Garcia-Serra Communications as agency of record for media planning and buying in the United States and Canada. The agency will begin working immediately on the $40 million dollar media account to promote the benefits of travel to Mexico among General Market and Hispanic audiences in the United States, as well as consumers in Canada.

ML Rogers was named creative agency of record on the $35 million Checkers Drive-In Restaurants account. A new TV campaign will launch this fall.

Panera Bread added Looney Advertising to its roster, handling all corporate communications, including strategic planning, creative development and media planning and buying in New Jersey. The agency is developing an integrated campaign slated to launch this fall, which will include TV, print, online, OOH, radio, branding, in-store and promotions. Looney originally worked with the company on a project basis.

The U.S. Census Bureau awarded Draftfcb New York its 2010 Census communications contract, worth $200 million over four years. In addition to serving as the lead agency, Draftfcb will handle all online and offline general market media planning and will partner with Initiative for general market broadcast buying. Partner agencies will handle media planning and buying for their market segments. The agency will work with partner agencies including Draftfcb Puerto Rico, GlobalHue, A to Sí, IW Group, G&G, Allied Media, Initiative, Weber Shandwick Minneapolis, Jack Morton, Booz Allen Hamilton, the Marcom Group and Zona Design.

Cramer-Krasselt was awarded creative and media duties on the $40 million Porsche North America account. Other finalists included incumbent Carmichael Lynch, The Martin Agency and SS&K.

Arnold Worldwide, BBDO Worldwide, Element 79 Partners, Bartle Bogle Hegarty and Cramer-Krasselt are the five finalists in the running for creative and media duties on New Balance's $20 million account. Boathouse previously handled the work.

Verified Identity Pass tapped Optimedia U.S. to handle media planning and buying duties for Clear, which provides its members with fast-pass lanes at airport security checkpoints. Optimedia has purchased 250 Clear memberships for its five U.S. offices. Clear provides members with access to faster lines through airport security checkpoints by using an identity card containing their encrypted fingerprint or iris images.

Monster.com consolidated its global creative advertising work at BBDO Worldwide. BBDO New York and Atmosphere BBDO will lead the effort on the $150 million account, succeeding Brand Content. Work will debut in early 2008.

General Nutrition Centers placed the creative portion of its $30 million advertising account in review.