• Wachovia - Ogilvy & Mather
    Wachovia selected a team of agencies led by Ogilvy & Mather to handle its creative and media accounts, valued at $145 million. Maxus, Neo@Ogilvy and Soho Square are the other winning agencies.
  • Mother - Coca-Cola
    Mother London was awarded a $60 million assignment from Coca-Cola Europe.
  • Young & Rubicam - Bacardi
    Young & Rubicam scored global creative chores on Bacardi Flavors and Bacardi Gold Rum.
  • Tribal DDB Worldwide, DDB Worldwide and OMD - McAfee
    Tribal DDB Worldwide, DDB Worldwide and OMD were tapped to lead McAfee's global advertising account. Tribal DDB and partners will build a global brand campaign that will encompass strategic planning, creative development, and media buying and planning. Spending was not released.
  • Modernista! Amsterdam - Comedy Central
    Modernista! Amsterdam was named agency of record for Comedy Central Netherlands. Billings were undisclosed. The work involves a promotional campaign for the channel's latest TV show acquisitions, "It's Always Sunny in Philadelphia," "Californication" and "30 Rock."
  • Nu-Kitchen - ML Rogers
    Nu-Kitchen, a gourmet meal delivery company, named ML Rogers New York, as its first advertising agency of record. An undisclosed budget will go to print, radio, online and guerrilla advertising, with first work breaking in November.
  • Tidy Cats - Avrett Free Ginsberg
    Tidy Cats awarded creative duties on its $15 million account to Avrett Free Ginsberg.
  • Pittsburgh Penguins - Cenergy
    The Pittsburgh Penguins named Cenergy as its advertising agency of record. Work was previously handled in-house. Work will break in October. Spending was not released.
  • Hyundai Motor America - World Marketing Group
    Hyundai Motor America is shifting its creative duties from Goodby, Silverstein & Partners to World Marketing Group in 2009.
  • Filene's Basement - Night Agency
    Filene's Basement selected Night Agency as its digital agency of record. Among the first efforts under the new relationship are a home site re-design, set to launch later this year; a new series of banner ads running across various Web properties; and an October marketing campaign surrounding the opening of a store in Aventura Florida.
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