by on Sep 22, 3:45 PM
Chipotle placed the creative portion of its advertising account in review, following its split with DeVito/Verdi.
by on Sep 15, 3:30 PM
Tracfone Wireless placed its media account in review. Carat presently handles the account.
by on Sep 15, 3:30 PM
Rayovac named Cramer-Krasselt its agency of record. C-K's Milwaukee office will handle all creative and media support for integrated broadcast, interactive and print campaigns. Annual media spending is $20 million.
by on Sep 15, 3:30 PM
The NBA Cleveland Cavaliers named Cenergy as its advertising agency of record. Work was previously handled in-house. Cenergy will develop both branding and sales activation campaigns consisting of TV, radio, print and online components. New work breaks in September. Spending was not released.
by on Sep 15, 3:30 PM
Young & Rubicam, Ogilvy & Mather and Merkley + Partners are the three agencies vying for creative and media chores on Wachovia's $145 million account.
by on Sep 15, 3:30 PM
Quaker Oats has placed its $120 million account in review. Element 79 previously handled the account and will not participate in the review.
by on Sep 15, 3:30 PM
BMW placed the media portion of its $150 million ad account in review. Incumbent GSD&M Idea City will defend.
by on Sep 15, 3:30 PM
Visa tapped TBWA Worldwide as its global lead strategic and creative agency for its $525 million advertising account.
by on Sep 8, 3:00 PM
Mazola cooking oil tapped Lapiz to handle creative duties on its $3 million Hispanic advertising account. Tapestry will handle media planning and buying chores.
by on Sep 8, 3:00 PM
Zenith Media was named the strategic media planning and national buying agency of record for Ubisoft. The account will be managed from Zenith's Los Angeles office.