by on Sep 8, 3:00 PM
The Wm. Wrigley Jr. Co. selected Tribal DDB Worldwide as its digital agency responsible for driving interactive strategies and initiatives for all of the company's U.S. brands. The agency is the first digital AOR for Wrigley.
by on Sep 8, 3:00 PM
MediaCom has been named Discover Card's media buying and planning agency of record. Starcom previously handled the account, valued at $90 million. The Martin Agency will continue to handle creative chores.
by on Sep 8, 3:00 PM
Waterford Crystal placed its creative and media accounts in review.
by on Sep 8, 3:00 PM
Office Depot awarded its $120 million marketing account to Young & Rubicam. The Kaplan Thaler Group previously handled the account.
by on Sep 8, 3:00 PM
Erectile dysfunction drug Levitra placed its creative account in review. BBDO presently handles the work.
by on Sep 8, 3:00 PM
Bernstein-Rein was awarded creative duties on the $45 million PetSmart account.
by on Sep 8, 3:00 PM
McCann Erickson picked up U.S. creative chores on two Wyeth brands: Centrum and Caltrate. The Kaplan Thaler Group previously handled the work.
by on Sep 8, 3:00 PM
Sauza tequila has parted ways with its agency, Publicis Worldwide.
by on Sep 8, 3:00 PM
Fame picked up the creative portion of SuperValu's $85 million advertising account.
by on Sep 2, 3:30 PM
Dassault Systèmes SolidWorks, a 3D CAD software solution provider, named Small Army as its agency of record, following a review. The agency will handle print and online advertising, direct mail, sales collateral, reseller materials, and tradeshow booth design.