TruGreen, a lawn and landscape company, selected Publicis Dallas to develop its brand platform, strategy, creative, direct and digital elements. Optimedia handles media planning and buying chores. Publicis Dallas has an existing client relationship with TruGreen's sister company, Terminix. New creative will launch in spring 2009.

Merck has appointed TBWA/GERMANY's Hamburg office to handle the global communications for three of its consumer healthcare brands: Nasivin, Femibion and Flexagil. The campaigns will debut globally in 2009.

Cole & Weber United was awarded the Washington State Lottery account, valued at $12 million.

Outback Steakhouse placed the creative portion of its $80 million advertising account in review. The Kaplan Thaler Group currently handles the account.

Deutsch New York no longer serves as agency of record for Westin Hotels & Resorts but remains on the company's roster.

The London offices of Euro RSCG, Mother and Publicis are vying for global creative duties on InBev's Stella Artois brand. Lowe previously handled creative chores on the $40 million account.

The RoomPlace tapped Zimmerman Advertising to handle integrated advertising duties. The account is valued at $10 million.

Hoover vacuums awarded creative and media chores on its $25 million account to The Martin Agency.

22squared has been named agency of record for retailer Stein Mart. The $30 million account includes a new branding campaign, along with a 2008 holiday shopping season campaign.

Nitro was awarded U.S. creative duties on Philadelphia Cream Cheese's $25 million advertising account. JWT Toronto previously handled the work.