TruGreen, a lawn and landscape company, selected Publicis Dallas to develop its brand platform, strategy, creative, direct and digital elements. Optimedia handles media planning and buying chores. Publicis Dallas has an existing client relationship with TruGreen's sister company, Terminix. New creative will launch in spring 2009.

Stolichnaya Vodka awarded its global integrated marketing and branding account to Ogilvy New York.