Bartle Bogle Hegarty was awarded creative duties on the $20 million Sprite account.

Hewlett-Packard awarded Omnicom Media Group its $1 billion global media buying and planning account, which spans four HP units: Corporate, Personal Systems Group, Image and Printing Group and Technology Solutions Group. ZenithOptimedia previously handled the account.

Incumbent TM Advertising; Kirshenbaum Bond + Partners; Carmichael Lynch and McKinney are the four agencies competing for creative chores on Nationwide's $200 million advertising account.

Blockbuster awarded DDB Worldwide its $12 million advertising account, previously handled by Doner.

BBDO West was awarded creative duties for Harrah's Rio All Suite Hotel & Casino; Harrah's World Series of Poker; Bally's Las Vegas; and the Paris Las Vegas.

Sport BC, the federation for organized amateur sport in British Columbia, selected DDB Canada's Vancouver office as its first agency of record.

Salem Five Savings Bank tapped Allen & Gerritsen to handle its $1 million advertising account. Pile & Company conducted the review. Billings were undisclosed.

Wave Energy Drink named BooneOakley, Charlotte, as its first advertising agency of record. Work consists of event marketing, TV, print, online, outdoor, P-O-P advertising and package design, with first work to break in the spring.

JSML Media was awarded broadcast buying for Ultimate Fighting Championship. JSML won the account back, having previously worked with UFC in the past. Billings were undisclosed.

Draftfcb was awarded a direct marketing and CRM assignment from Starbucks.