• Bartle Bogle Hegarty - Sprite
    Bartle Bogle Hegarty was awarded creative duties on the $20 million Sprite account.
  • Hewlett-Packard - Omnicom Media Group
    Hewlett-Packard awarded Omnicom Media Group its $1 billion global media buying and planning account, which spans four HP units: Corporate, Personal Systems Group, Image and Printing Group and Technology Solutions Group. ZenithOptimedia previously handled the account.
  • Nationwide
    Incumbent TM Advertising; Kirshenbaum Bond + Partners; Carmichael Lynch and McKinney are the four agencies competing for creative chores on Nationwide's $200 million advertising account.
  • DDB Worldwide - Blockbuster
    Blockbuster awarded DDB Worldwide its $12 million advertising account, previously handled by Doner.
  • BBDO West - Harrah's Entertainment
    BBDO West was awarded creative duties for Harrah's Rio All Suite Hotel & Casino; Harrah's World Series of Poker; Bally's Las Vegas; and the Paris Las Vegas.
  • Sport BC - DDB Canada
    Sport BC, the federation for organized amateur sport in British Columbia, selected DDB Canada's Vancouver office as its first agency of record.
  • Allen & Gerritsen - Salem Five Savings Bank
    Salem Five Savings Bank tapped Allen & Gerritsen to handle its $1 million advertising account. Pile & Company conducted the review. Billings were undisclosed.
  • Wave Energy Drink - BooneOakley
    Wave Energy Drink named BooneOakley, Charlotte, as its first advertising agency of record. Work consists of event marketing, TV, print, online, outdoor, P-O-P advertising and package design, with first work to break in the spring.
  • JSML Media - Ultimate Fighting Championship
    JSML Media was awarded broadcast buying for Ultimate Fighting Championship. JSML won the account back, having previously worked with UFC in the past. Billings were undisclosed.
  • Starbucks - Draftfcb
    Draftfcb was awarded a direct marketing and CRM assignment from Starbucks.
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