Sony Electronics Latin America awarded Mediaedge:cia its $150 million media planning and buying account.

AKQA was tapped by New York City Ballet to be its first digital agency of record.

La Comunidad was awarded strategic, integrated advertising and marketing duties for Sony Latin America.

Pfizer moved creative chores on Chantix, a smoking-cessation drug, from McCann HumanCare to Mcgarrybowen. The account is valued at $60 million.

Zenith Media was awarded China Mobile's $100 million media account. The agency successfully defended the account against Mindshare, Carat and Universal McCann.

Universal McCann and incumbent GSD&M Idea City are the remaining two agencies vying for BMW's $200 million media account.

BBDO Worldwide was awarded Hewlett-Packard's consolidated Imaging and Printing Group account.