Maxus was awarded media responsibilities in the U.S. and the U.K. for Powermat, a wireless charging system that eliminates the need for multiple chargers. The agency won strategic planning, implementation and digital responsibilities following a multi-agency review. The agency's work will begin with the product's fall launch via a multimedia marketing effort.

Mullen Boston, CHI & Partners and Draftfcb San Francisco are the three agencies vying for creative duties on Zappos.com's $7 million advertising account.

Unilever moved digital work for its Suave brand from OgilvyOne to Droga 5.

Young & Rubicam was awarded additional creative work for Mattel, adding brands such as Polly Pocket, Disney Princess, Holly Hobbie & Friends and Beauty Cuties, among others. Ogilvy & Mather previously handled the work.

Crispin Porter + Bogusky was awarded creative work on Microsoft Window's phone account. McCann Erickson previously handled the work.

Anheuser-Busch InBev awarded Publicis New York and Publicis Modem East its global advertising assignment for Beck's. Publicis New York will be the global lead agency working in partnership with Publicis Modem East as the global digital lead.

Land O'Lakes tapped OLSON as its corporate agency of record.

Volkswagen of America placed its advertising account, valued at $220 million and currently handled by Crispin Porter + Bogusky, in review.

Business facility life safety services provider DunnWell named The Republik as its first-ever agency of record. Advertising was previously created in-house. A budget of $.5 million will go to print, Web site development, and direct online and mail marketing, targeting large corporations maintaining consumer storefronts.

Mercedes-Benz Canada named FUSE Marketing Group as its CRM agency of record.