The LPGA (Ladies Professional Golf Association) hired NYCA to handle its global branding efforts.

Reprise Media Australia has been tapped to handle paid search, search engine optimization and social media for Unilever Australia.

Bojangles' Restaurants, Charlotte, named BooneOakley, Charlotte, as advertising agency of record on its $10 million account. The agency will handle TV, radio, online, outdoor and non-traditional advertising. First work will break in June.

PureCircle, producer of high purity stevia-derived sweeteners and developer of proprietary technologies tied to natural, sweet products, has named Euro RSCG Chicago and Ketchum as integrated and public relations agencies of record, respectively. Euro RSCG Chicago will handle creative and digital duties.

T3 has been named agency of record for Livescribe, a smartpen that digitally captures notes by linking audio recordings to what is handwritten on paper. The agency will handle the brand's marketing strategy, creative and media services. The account will be run out of T3's San Francisco office.

La Comunidad has been selected by MTV Networks International to produce the network's global campaign inspired by this year's World Cup games. The campaign will air on all MTV Networks around the world in May.

Boston Market tapped Zimmerman to handle creative and media chores for its $5 million advertising account, previously handled by Fallon.