Crispin Porter + Bogusky; Venables Bell & Partners; Euro RSCG; and incumbent, Young & Rubicam, are the four agencies vying for MetLife's B2C creative work.

Upstate Niagara Cooperative tapped Cenergy as its first advertising agency of record for new beverage, Crave. A $2 million annual budget includes online, event marketing, outdoor and print components.

Transitions Optical placed its global creative account in review.

Chevrolet has awarded all Hispanic advertising work in the U.S. to LatinWorks, Texas.

Yahoo placed its traditional and online media buying and planning account in review.

Emirates Airline tapped StrawberryFrog to develop a new brand platform to reflect the airline's ambition to become a larger, global brand. The account will be managed out of StrawberryFrog's Amsterdam office.

Hispanic advertising agency Wing was selected by Sony Latin America to launch a forthcoming audio product line. The assignment was awarded following a review and will be led by the agency's New York headquarters. The agency will handle digital, print, radio and in-store displays.

MSNBC named Mono as its agency of record, charged with handling creative and advertising efforts.

Following a global review, Australian Wool Innovation named Euro RSCG Worldwide as its global agency of record. MPG was awarded global media duties.

Alberto Culver tapped Maxus to handle its U.S. media account, estimated at $125 million. Carat previously handled the account.