Fallon was named lead creative agency for H&R Block's $150 million advertising account. DDB previously handled the account.

TELETOON Canada named Tribal DDB Canada's Toronto office as its digital and social media agency of record.

Diageo placed its $130 million U.S. media planning and buying account in review. MediaCom currently handles the work and will defend.

Cellular South tapped Spark Communications to manage its traditional and digital media buying and planning duties.

WONGDOODY won the Activate Drinks account. The agency will be creating retail, trade and consumer campaigns, spanning print and online advertising, in-store, packaging design, social media and digital initiatives. Activate is currently sold in Arizona, California, Hawaii, Vermont, New Hampshire, Massachusetts and Nevada, and plans to roll out nationally by the end of the year. Estimated billings will be $7 - 10 million.

Orbitz tapped Optimedia US to handle its offline media chores in North America. Orbitz continues to manage its online media buys internally. Optimedia US replaces Mullen's MediaHub division that took over the business in mid-2008. Orbitz instituted the review due to a conflict within MediaHub's client roster. BBDO New York handles creative chores for Orbitz.

Travelocity placed its $70 million advertising account in review. Creative incumbent McKinney will not defend. OMD and OMG Direct handle media chores and plan to defend.

Kirshenbaum Bond Senecal + Partners; BBDO; Gotham and Erwin-Penland are the four agencies vying for Denny's $60 million advertising account. Goodby, Silverstein & Partners previously handled the work.

An Omnicom team led by BBDO has been selected to handle global creative chores on Johnson & Johnson's baby product line.

TGI Friday's awarded Pohmedia lead media duties on its $50 million advertising account, partnering with Horizon Media for buying chores.