The Illinois Lottery awarded Energy BBDO and OMD creative and media chores, respectively, for its lotto account for ten years. Energy BBDO will lead a cross-functional Omnicom marketing collaboration known as Team Energy, which includes digital sibling Proximity Chicago, media sibling OMD and Integer Group for retail and promotional work.
TargetCast and Walrus were awarded media and strategic positioning chores, respectively, for AMC.
Dell placed global creative chores on its $20 million advertising account in review.
Plan Canada, a global non-profit that supports social justice for children in developing countries, hired Rapp Canada as its direct response agency of record to retain and grow its donor base through DRTV. The agency will update Plan Canada's current DRTV spot and develop new creative, which is slated for release in spring 2011. Rapp Canada currently handles Plan Canada's strategic planning, creative services and account and project management across direct mail, digital and social media platforms.
MasterCard shifted its U.S. media account from GSD&M Idea City to Universal McCann, without a review.
Mcgarrybowen was awarded creative chores on Advil's $100 million advertising account, which includes Advil PM and Children's Advil brands. Grey previously handled the work.
Optimedia US has been named digital media agency of record for British Airways, following a review. The agency expands its global media AOR assignment, which it has led since 1995. Agency.com previously handled the account.
Arby's Canada appointed GJP Advertising as its national agency of record, responsible for creative and media duties for all its integrated advertising and loyalty campaigns.
Software and technology company, SunGard, hired Young & Rubicam's San Francisco office to create its recently launched brand advertising campaign. The ads will run from September through December in Bloomberg Markets, The Economist, Forbes, Harvard Business Review, Institutional Investor, The New York Times, The Wall Street Journal, and The South China Morning Post.
Nuance Communications tapped FORGE Worldwide to revamp its Dragon NaturallySpeaking brand. The account, previously handled by a number of local firms on a project basis, was won after a review. Billings were not disclosed. The brand campaign includes a mix of radio, outdoor, and online advertising, including video pre-roll, which will run on sites such as Hulu.com and Vevo.com.