Darden Restaurants placed the media accounts of its Red Lobster, Olive Garden and LongHorn Steakhouse brands in review. The accounts are worth $300 million.

Mcgarrybowen was awarded creative chores on 7Up's $20 million advertising account, without a review. Young & Rubicam previously handled the account.

GlaxoSmithKline placed its whopping $700 million U.S. media account in review. Incumbent MediaCom will defend.

DDB Canada was hired to raise awareness of the Health Sciences Association of British Columbia, a union that represents 16,000 health science professionals across BC. OMD Vancouver will handle media planning and buying.

Carat was awarded U.S. media planning and buying responsibilities for Red Bull. The scope of work will include planning and buying across online and offline channels for the company's complete line of products, events and programs.

AMC Entertainment named Signal to Noise and RAPP as its agencies of record. Signal to Noise will handle digital marketing chores, while RAPP will focus on direct and relationship marketing activities.

Nuance Communications tapped FORGE Worldwide to revamp its Dragon NaturallySpeaking brand. The account, previously handled by a number of local firms on a project basis, was won after a review. Billings were not disclosed. The brand campaign includes a mix of radio, outdoor, and online advertising, including video pre-roll, which will run on sites such as Hulu.com and Vevo.com.

Software and technology company, SunGard, hired Young & Rubicam's San Francisco office to create its recently launched brand advertising campaign. The ads will run from September through December in Bloomberg Markets, The Economist, Forbes, Harvard Business Review, Institutional Investor, The New York Times, The Wall Street Journal, and The South China Morning Post.

Arby's Canada appointed GJP Advertising as its national agency of record, responsible for creative and media duties for all its integrated advertising and loyalty campaigns.

Optimedia US has been named digital media agency of record for British Airways, following a review. The agency expands its global media AOR assignment, which it has led since 1995. Agency.com previously handled the account.