Norwegian Cruise Lines placed its $50 million creative and media accounts in review. GSD&M Idea City currently handles the work.

Empower MediaMarketing has broadened its relationship with Herschend Family Entertainment, by adding integrated media planning and buying duties for Dollywood and its properties in Pigeon Forge, TN, and digital media planning and buying for Silver Dollar City in Branson, MO, to its roster. This builds on Empower's current media responsibilities with HFE's Stone Mountain Park and Wild Adventures Theme & Water Park, both in Georgia.

PHD was awarded GlaxoSmithKline's U.S. media account, valued at $700 million. MediaCom previously handled the account.

Carat successfully retained Pfizer's media account, valued at $1.2 billion.

Intel tapped Razorfish and MRM Worldwide to handle B2B duties on its creative account. Venables Bell & Partners previously handled the work.

Zenith Media was tapped by Sonic to handle its estimated $180 million media account. Barkley previously handled the work.

Lean Cuisine has parted ways with its agency, Euro RSCG.

S.C. Johnson placed its global marketing services account in review. Draftfcb is the lead creative agency on the account.

DonatWald+Haque was named agency of record for Nutrisystem.

David&Goliath's LA office has been named agency of record for CKE Restaurants, Inc., parent company of fast food chains Carl's Jr. and Hardee's, following a review. The agency will be responsible for all traditional media creative, with a focus on broadcast. 72andSunny, the digital incumbent on the account, will continue as digital agency of record. Media duties, handled by Initiative, were not part of the review. Combined media spend for both brands is approximately $100 million. New work for Carl's Jr. and Hardee's is scheduled to launch in the spring.