Ally Financial tapped Grey and G2 to handle creative chores on its $200 million advertising account. Bartle Bogle Hegarty New York previously handled the work.

Red Tettemer + Partners was named agency of record for Century 21. The agency will create TV, digital, OOH and print work for the multimillion account.

Dairy Queen tapped Spark Communications as its media agency of record, following a review.

MediaCom Canada has been awarded traditional and digital media responsibilities for all of Mars/Wrigley brands across Canada following a three-month review.

SapientNitro has been named agency of record for Skoda Auto Russia, part of Volkswagen Group Rus, to support the brand in the Russian market. The agency will handle TV, print, out-of-home, digital and brand communications.

Zambezi was named creative agency of record for Champs Sports and digital agency of record for popchips.

Perry Ellis International tapped La Comunidad as its agency of record for Original Penguin by Munsingwear, following a review. The agency will handle retail, social media, print, email marketing and in-store events, with creative expected to launch in the early summer.

French Connection Group has appointed AKQA to manage all paid search for the flagship retail brand in the US and UK, as well as the Toast and Great Plains brands in the UK. AKQA will be responsible for tracking all digital media, including search, display and email channels.