Butler, Shine, Stern & Partners was awarded Mission Foods' advertising and marketing communications account. FKM of Houston previously handled the account. New work will launch later this year.

Universal McCann will continue to handle media planning and buying chores in North American for Sony over the next three years.

Tierney, Philadelphia, has been selected as public relations agency of record for General Motors in Pennsylvania. The agency will create and execute grassroots brand advocacy programs for Chevrolet, Cadillac, Buick and GMC products, using social and traditional media, consumer outreach and influencer engagement, and by sharing consumer stories on a new Web site, DrivingtheNortheast.com.

Mitsubishi Presentations Division, Irvine, Calif., tapped MossWarner to handle digital advertising chores. The company manufactures professional presentation, front-projection home entertainment, and rear-projection video wall cube display systems and digital signage monitors.

CITGO Petroleum Corporation named Carmichael Lynch as its digital agency of record. The agency will provide digital strategy and support for CITGO's "Fueling Good" program, a cause-related campaign that recognizes and rewards people who are making a difference in their communities.

The Kellogg Company tapped VML to redesign the Kellogg Company corporate sites: Kelloggs.com and KelloggCompany.com, along with other digital strategies.

French Connection Group has appointed AKQA to manage all paid search for the flagship retail brand in the US and UK, as well as the Toast and Great Plains brands in the UK. AKQA will be responsible for tracking all digital media, including search, display and email channels.

Perry Ellis International tapped La Comunidad as its agency of record for Original Penguin by Munsingwear, following a review. The agency will handle retail, social media, print, email marketing and in-store events, with creative expected to launch in the early summer.

Zambezi was named creative agency of record for Champs Sports and digital agency of record for popchips.

SapientNitro has been named agency of record for Skoda Auto Russia, part of Volkswagen Group Rus, to support the brand in the Russian market. The agency will handle TV, print, out-of-home, digital and brand communications.