Front Burner Brands, a restaurant management company with concepts including The Melting Pot Restaurants, GrillSmith Restaurants and Burger 21, named Red Tettemer + Partners as its national agency of record for all brands.
Prestige Brands Holdings Incorporated has hired RJ Palmer to handle its local and national media buying duties. The consumer goods company markets brands such as Luden's, Clear Eyes, PediaCare and Efferdent. Creative and planning is handled by the VIA group in Portland, Maine.
Y&R has been named the agency of record for Dave & Buster's. The account will be driven by Y&R Chicago. The agency will handle all aspects of Dave & Buster's creative work, and MediaCom, a sibling company in the WPP network, will handle national media planning and buying. The first advertising is scheduled to launch in the summer.
CIGNA named Hill Holliday as its advertising agency of record. Billings were not released.
Mullen's North Carolina office was named agency of record for 24-hour preschool television channel, Sprout. The agency will handle mobile, print, TV, direct marketing and event support.
Pernod Ricard has named Amsterdam Worldwide to handle global digital work for its Olmeca Tequila brand. The agency is charged with all aspects of digital and mobile strategy, as well as creative execution for the entire Olmeca portfolio - which also includes the Altos, Tezón and Fusion brands.
Colorado Spirits Corp. named LeeReedy/Xylem Digital as its first advertising agency of record. Capitalized billings are $3.8 million. LeeReedy will also take a minority stake in the company. The initial assignment is the relaunch of Colorado Premium Vodka, inactive for the last three years. A brand overhaul and bottle redesign will break this summer, via print, digital advertising and event marketing.
Isobar has been named global digital agency of record for HARMAN, a global audio and infotainment group.
T3 was named creative agency of record for the Hotwire Group's Travel-Ticker and CarRentals.com brands. T3 will be responsible for the creation of online advertising campaigns across the two brands.
The Kellogg Company tapped VML to redesign the Kellogg Company corporate sites: Kelloggs.com and KelloggCompany.com, along with other digital strategies.