CommunityAmerica credit union selected Bailey Lauerman as its advertising agency of record. The Nebraska-based agency will provide a full range of marketing services, including strategic planning, creative, digital and media planning and buying.

Due to strategic differences, LeeReedy/Xylem Digital, Denver has resigned as advertising agency of record for Atkins Nutritionals, Denver. Billings were $1 million.

NYCA was named agency of record for the San Diego County Credit Union. The agency will oversee media strategy and buying, and creative elements, including TV, radio and outdoor.

The United States Coast Guard has selected LM&O Advertising as its agency of record following a review. The Arlington, Va. firm has been awarded a one-year contract with annual renewal options that could extend the agreement through April 2016. The account is worth $32 million over five years. Cossette, New York was the agency of record for the Coast Guard through the completion of their last option year in September. Beginning in October, Detroit-based Campbell Ewald handled the account on an interim basis during the agency review process. LM&O will provide creative strategy and development, media planning and buying, as …

Wieden + Kennedy New York was awarded creative chores for Heineken and Heineken Light brands.

Caesar's Entertainment Corporation has awarded promotional duties to G2. The agency will handle creative and strategic duties for the development of national and local multi-platform campaigns. The company's flagship brands include Caesars, Bally's, Harrah's, World Series of Poker and Horseshoe.

Castor & Pollux Natural PetWorks named StruckAxiom as its agency of record to handle national advertising duties for its portfolio of organic and natural pet food, products and accessories.

iCrossing was named digital agency of record for Cancer Treatment Centers of America, a national network of hospitals specializing in complex and advance-stage cancer care.

Sweet Leaf Tea Company selected McGarrah Jessee to help define and grow its brands on a national level. The relationship also includes work for Tradewinds, the Ohio-based maker of iced teas and tropical fruit juice drinks that became part of the Sweet Leaf Tea Company portfolio last year. The agency will handle traditional, interactive/digital and experiential advertising.

Beam Global Spirits and Wine named Euro RSCG Chicago as its creative agency of record for Pucker Vodka. The agency already works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine. The launch campaign will appear nationally spanning TV, print and online elements.