• MacroSolve - Click Here
    MacroSolve, a developer of mobile technologies, apps and solutions, has selected Click Here, the digital arm of The Richards Group, as its branding and digital resource. Click Here will manage and implement numerous digital services, including brand and digital strategy, brand architecture, creative development, site development, SEM and digital media planning and buying.
  • First Western Trust Bank - LeeReedy/Xylem Digital,
    First Western Trust Bank named LeeReedy/Xylem Digital as its first-ever advertising agency of record, handling creative and media chores.
  • Russian Standard Vodka - TDA_Boulder
    Russian Standard Vodka has named TDA_Boulder as its U.S. media agency of record. Creative duties are handled on a project basis. An undisclosed budget will go to national TV, outdoor, online and print advertising.
  • Kinze Manufacturing - Martin Williams
    Kinze Manufacturing, an agricultural equipment manufacturer, has selected Martin Williams to handle brand strategy, engagement strategy, social media, event marketing, advertising and public relations.
  • PJA Advertising + Marketing - Brother International
    PJA Advertising + Marketing has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. The account was won after a national review of agencies and billings were not disclosed. The agency will be responsible for online and offline advertising and marketing efforts as well as media strategy, planning and buying.
  • Pele Sports - McCann Erickson West
    Pelé Sports appointed McCann Erickson West as its advertising agency, charged with developing a marketing communications program and creative campaign to introduce Pelé Sports to consumers worldwide. Pelé Sports was launched at the beginning of the 2010 FIFA World Cup in South Africa. The brand's soon-to-launch "Play Free" campaign is focused on retail activation in the U.S., Europe and Australia. The campaign will support the current Pelé Sports footwear and the 2012 collection, which will debut in November.
  • ESCADA - MPG
    International fashion group ESCADA tapped MPG to handle online and traditional media planning and buying for all of its products, except fragrances and eyewear. MPG bested incumbent Mediacom, Mindshare and PHD for the win. The agency will handle Europe, the Americas and Asia markets with international coordination being managed by MPG Germany out of its Frankfurt office.
  • Manilla - Darling Agency
    Manilla, a free personal account management service and startup division of the Hearst Corporation, has selected Darling Agency, New York, as its first advertising agency of record. The agency will handle brand development, brand identity, Web site design, print, digital and social media advertising. First work will break when Manilla first becomes available to the public, later this year.
  • DDB and Tribal DDB - Intel
    DDB and Tribal DDB were awarded Intel's creative work, previously handled by Venables Bell & Partners.
  • BLITZ - Naked Juice and IZZE
    BLITZ was name named digital agency of record for Naked Juice. In addition, BLITZ is currently architecting IZZE's digital strategy for presentation to stakeholders and expecting to be named digital agency of record later this year.
« Previous EntriesNext Entries »