Diageo placed its Jose Cuervo brand in review, parting ways with agency, Crispin Porter + Bogusky.
OMD was tapped to handle Tourism Australia's three-year global media account.
The VIA Agency was named agency of record for People's United Bank, a financial services company with 340 branches throughout the northeast. Work includes strategic planning, new brand positioning, creative and media planning, and media buying via TV, radio, print, outdoor and digital outlets. The work is expected to launch in early fall.
Caesars Entertainment Corporation hired Gravity Media as its Asian marketing agency. Gravity Media will focus its efforts on enhancing Caesars Entertainment's relationship with the Chinese, Korean, Vietnamese, Filipino and Japanese markets. The agency will assist in planning, creative development and execution of advertising, events, digital and social marketing, public relations and communications.
Philadelphia-based discount department store chain Jomar, has named LevLane as its first agency of record.
The American Red Cross selected BBDO New York to be its creative agency of record. BBDO will provide the non-profit organization with a combination of pro bono and fee-based work. The first work is expected to debut this fall, and will include online and offline work, social media, consumer, business-to-business and collateral materials for both disaster and non-disaster times.
Revlon tapped Young & Rubicam and Taxi to handle its global creative work, which was previously handled in-house.
OMD was awarded Activision Blizzard's North American media account, estimated at $150 million, without a review. MEC previously handled the account.
The Chicago office of Euro RSCG was named agency of record for Hefty and Reynolds brands.
Mio, the Kraft-owned water flavor enhancer, tapped Taxi to handle its advertising account.