Philadelphia-based discount department store chain Jomar, has named LevLane as its first agency of record.

Caesars Entertainment Corporation hired Gravity Media as its Asian marketing agency. Gravity Media will focus its efforts on enhancing Caesars Entertainment's relationship with the Chinese, Korean, Vietnamese, Filipino and Japanese markets. The agency will assist in planning, creative development and execution of advertising, events, digital and social marketing, public relations and communications.

The VIA Agency was named agency of record for People's United Bank, a financial services company with 340 branches throughout the northeast. Work includes strategic planning, new brand positioning, creative and media planning, and media buying via TV, radio, print, outdoor and digital outlets. The work is expected to launch in early fall.

OMD was tapped to handle Tourism Australia's three-year global media account.

Diageo placed its Jose Cuervo brand in review, parting ways with agency, Crispin Porter + Bogusky.

Virgin America has named Eleven Inc. as its media agency of record, expanding its relationship with the firm. The agency will be responsible for all media duties for Virgin America, including planning and buying for digital, search and emerging media. Eleven currently handles creative, strategy and offline media planning and buying. The incumbent agencies were Carat and iProspect in San Francisco.

TBWA was tapped to handle Accenture's global creative work, previously handled by Y&R.

kbs+p Atlanta has been selected by AkzoNobel Automotive & Aerospace Coatings Americas as agency of record for a new consumer product that will launch in the U.S. in 2012. kbs+p Atlanta is comprised of Trend Influence and The Media Kitchen. Both agencies will work with AkzoNobel A&AC to brand and introduce the new product to the U.S. consumer market. In addition, Beazer Homes USA tapped Trend Influence to handle creative duties.

General Mills named Questus as creative agency of record for its Yoplait Smoothies.

Clorox hired Universal McCann as its U.S. digital media agency.