Ruby Tuesday tapped McKinney as its creative agency of record. People Ideas & Culture previously handled the account.

Omaha’s Henry Doorly Zoo awarded branding agency of record duties to Bailey Lauerman.

Chobani yogurt has named Leo Burnett New York its advertising agency of record.

MEC Canada was named agency of record for Dare Foods. In this new role, MEC will be responsible for media planning and buying across all platforms, traditional, digital SEM and SEO.

Sony Corporation of America tapped Firstborn to manage creative assignments for the make.believe corporate brand message.  Firstbornwill handle aspects of digital marketing for the United States and select markets in Europe.

New York Life placed the creative portion of its $35 million advertising account in review. Incumbent Taxi will not defend.

Crystal Cruises tapped Y&R and MediaCom to handle its creative and media accounts, respectively.

Carfax named Star Moose to design and launch the new Carfax Blog.

The Bon-Ton Store named Starcom to handle its media buying and planning duties encompassing local broadcast and OOH assignments.

Onitsuka Tiger named Pitch as its global agency of record.