The Gate Worldwide has added the Sunny Delight Beverage Company account to its roster by absorbing the accounts and employees at Carrafiello-Diehl & Associates, a mid-sized ad agency that was based in Irvington, NY.
The Fredericksburg Regional Tourism Partnership, comprised of the City of Fredericksburg, Stafford County and Spotsylvania County, named BCF its agency of record for the third consecutive contract term. BCF originally began work with the tourism partnership in 2005, supplying advertising, creative, interactive, media and public relations services.
Casanova Pendrill has successfully retained the California Lottery Hispanic marketing account.
Montefiore Medical Center tapped Cronin and Company as its agency of record.
GSD&M was named agency of record for two Crown Imports brands: Pacifico and Victoria beers.
Cox Communications placed its $100 million media planning and buying account in review in an effort to consolidate the business.
Rolls-Royce tapped Kirshenbaum Bond Senecal & Partners as its North American agency of record to handle marketing communications.
Wieden+Kennedy Amsterdam was tapped to handle the Beeline account. Beeline is a telecommunications provider in Russia.
HCB Health has been selected by Harden Healthcare to handle work on branding projects.
MEC was awarded the Henkel media account in Australia and New Zealand, following a pitch against the 10-year incumbent OMD.