Branded Business Apps selected 90octane for website development and search engine marketing chores.

BlueCross BlueShield of Tennessee has named BOHAN marketing as its agency of record for account planning and creative work. Media planning chores remains with Mindshare/Atlanta, with GroupM/GroupM Direct continuing buying responsibilities.

Bayer placed its $550 million U.S. media planning and buying account in review. Initiative currently handles the account.

BTS Asset Management in Lexington, Mass has chosen Rattle as its first agency of record. Billings were not revealed. Rattle will re-brand the company, update its corporate identity and develop marketing support materials.

Amalgamated was named agency of record for Patron Spirits brand, Ultimat Vodka.