Heat was tapped by La Crema Winery to launch a marketing campaign, set to debut in May. Work will consist of print, digital, experiential, point-of-sale and trade development.

Biogenic Reagents, a renewable energy and clean technology company, selected Haberman to handle marketing communications and infographics development for sales and investor outreach.

The International Yacht Restoration School in Newport, R.I. named FORGE worldwide as its agency of record.

KSL Media was tapped to handle media buying and planning duties for WellPet.

Benjamin Moore & Company named The Martin Agency its agency of record, responsible for creative in North America and media planning and buying in the U.S. Print advertising debuts this month and the first full campaign from the agency rolls out later this year. Billings are undisclosed.

Brolik added Upstage Video and Cheng Crowns to its client roster list.

Sherwin-Williams Paint and Sundries Brands selected Marcus Thomas as digital agency of record for its Dutch Boy, Purdy, Krylon and Pratt & Lambert brands.

Campbell Ewald was selected as brand strategy and creative partner for Zipcar, following a review. The scope of work includes global brand strategy and campaign creative. New work will launch in the spring.

Arnold Worldwide was named agency of record for Del Monte Foods' Milk-Bone brand. The agency will handles advertising and marketing duties covering digital, print, and TV out of its New York office.

TVGla was named digital creative agency of record for My Dirty Jobs.