VRTC has been named agency of record for Puerto Vallarta.

Wilson Sporting Goods Co. named Carrot Creative as its social media agency of record for most of its product categories. Carrot Creative will work with Wilson to develop and implement social strategies for the Wilson brand and its individual sport categories, including baseball/softball, basketball, football, volleyball, soccer and the DeMarini brand.

Ignited was named agency of record for Contiki Vacations. Effective immediately, Ignited will lead strategy, creative and media responsibilities for the global travel brand to build its presence in the U.S. market.

Vonage Holdings Corp. selected JWT as its creative advertising agency, and Horizon Media as its media agency. JWT and Horizon will begin working for Vonage on March 1. Vox Profero continues to handle Hispanic assignments for Vonage, and The Agency Inside Harte Hanks continues to handle direct mail.

Rebel Industries, Los Angeles, has been awarded experiential duties for the launch of Shellback Rum, a new spirit from E & J Gallo Winery.

Blacktop was named agency of record for Edible Arrangements’ local store marketing efforts.

Lee Jeans selected GSD&M as its creative agency. In addition, PGA TOUR Superstore selected GSD&M as its creative and media partner.