Without a review, Interbike International Bicycle Expo selected TDA_Boulder as its first-ever agency of record. An undisclosed budget will support print and online advertising, breaking this month.
Huge is working with Tempur-Pedic on digital marketing initiatives, including creative design and strategy, to help customers learn more about the brand and enhance the experience of finding the best mattress for their needs. The work will be managed out of Huge’s Los Angeles office.
Dinan Engineering has named Kahn Media as its agency of record.
Sopexa USA renewed a three-year contract with BNIC, the Cognac National Board, and added public relations and social media strategy duties to the mix.
Havas Worldwide San Francisco was named global agency of record for storage solution provider, Seagate.
Effective July 1, the Ohio Department of Administrative Services, Columbus, will consolidate the creative and media portions of The Ohio Lottery’s advertising account at Marcus Thomas, Cleveland. The agency already handles the media account, and successfully defended it in the same review. An expected budget of $16 million will go to TV, radio, outdoor, print, POS and digital, as well as some social media. First work will promote the Mega Millions game.
The Gate won the global search and analytics business for The Project Management Institute, after a review.
Petrol has been named media agency of record for NAMCO BANDAI Games America.
Old Dominion Freight Line named Bernstein-Rein its agency of record for all the company’s lines of business, including LTL, Expedited, Global and OD Household Services. BR will handle creative, branding, strategy, digital media buying and planning social media, and lead generation.
Constant Contact has selected mediahub/Mullen as its media agency of record following a review run by Pile and Co.