Tate & Lyle, a global provider of food ingredients and solutions, named gyro as its lead global marketing agency. gyros’ Cincinnati office will lead the account.

Round Hill Hotel and Villas, a Caribbean resort, named BCA Marketing Communications as its advertising agency. The agency is charged with branding and promotion duties, including creative, media buying and social media strategy.

MEC Asia Pacific was named media agency of record for Sony Electronics Asia Pacific Pte Ltd across South East Asia. The agency will handle strategic media efforts across all platforms in markets including Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam. MEC was awarded the business after a pitch against incumbent OMD, Universal McCann and Carat.

Aer Lingus named ROKKAN as it digital agency of record. The agency will be responsible for re-engineering Aer Lingus’ customer experience and booking engine, as well as redesigning their digital hub, among other projects.

TaylorMade Golf Company has named Eleven Inc. in San Francisco as its global agency of record, following a review that included 12 agencies. Work includes TV, print, online, digital, OOH and events. New creative is expected to launch this fall.

Goya Foods selected Dieste as its advertising agency to manage brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.

Mogo Marketing has been named agency of record for the University of California Davis, Graduate School of Management after a review.

Greencard Creative was awarded project work for iQ Juice drink and HC Factory.

MeringCarson was awarded a media planning and buying project for AvoDerm, a new dog food product line from Central Garden & Pet Company. The agency will work with Central Garden’s lead agency 1010 Collective, on the project.

Barclaycard US, the payments business of Barclays in the United States, tapped iris Worldwide to develop a campaign for the Barclaycard Arrival World Mastercard travel rewards credit card.