Edible Arrangements named The Richards Group as its creative advertising agency, and Horizon Media as its media agency of record, effective immediately. Horizon, responsible for all communications planning and activation across all channels, replaces MediaCom as media agency. Stern Advertising previously handled creative duties. New work will debut later this year. Per Kantar, Edible Arrangements spent an estimated $30 million on media in 2012.
San-Francisco-based agency, Heat was named agency of record for Kendall-Jackson winery. The agency will handle all digital, experiential installations, print, and point-of-purchase elements. K-J is looking to attract a younger generation of wine enthusiasts. Heat was selected based on the agency’s experience in wine category, and in reaching the millennial audience for clients like EA Sports. Kendall Jackson spent approximately $445,000 on ads in 2012 according to Kantar.
PowerPact, a promotions and digital marketing agency, was tapped by LG Electronics USA Inc. to handle consumer promotions for LG home appliances and home entertainment products, in an effort to increase in-store sales and activations. The agency has worked with LG for the last three years, creating consumer promotions relating to LG’s role as Official Corporate Partner with the NCAA, including men’s college basketball (March Madness/Final Four) and college football, along with various new product and technology launches. PowerPact is currently working on LG's NCAA Football activations that will be in retail in a few weeks, coinciding with the new …
Draftfcb has successfully retained the Kmart account, following a review. An email from a company spokeswoman confirmed the win, along with additional duties consolidated with Draftfcb. “Kmart has concluded its agency review. Draftfcb will retain its AOR status as well as acquire additional responsibilities for our fashion business.” The agency bested McCann and mcgarrybowen for the win.
North American Breweries awarded AMMIRATI creative duties for its Labatt Beer and Seagram’s Escapes brands, following a review. For Labatt, the agency will develop traditional broadcast and print creative along with retail, and sports sponsorship initiatives. For Seagram’s Escapes, creative will target the general and multicultural female markets with print and out-of-home work.
SapientNitro was named agency of record for Logan's Roadhouse, tasked with brand, creative, digital, social media and mass media duties.
UrgentRx named Jekyll & Hyde Advertising and Marketing as its agency of record.
Consumer packaged good company Reckitt Benckiser has placed its global media planning and buying account, estimated at $1.7 billion, in review. In the U.S. alone, the company spent roughly $400 million last year. The company’s previous global media review took place in 2009 when work was divided between MPG (now Havas Media) and ZenithOptimedia. The company released a statement that it expects the review to be finalized by the end of the year, so a new agency (or agencies) can begin work Jan. 1, 2014. The incumbent agencies are likely to participate. Richard Davies, director of global media, will oversee the …
DISH named Havas WW as its digital agency of record, charged with strategy, creative, search, display, social, analytics and media chores. The agency will focus on general market and Latino digital marketing needs. The account was previously handled by Booyah Advertising in Westminster, CO. Horizon Media is DISH’s media agency and Barton F. Graf 9000 handle creative chores.
Industrial supply company Grainger named Ogilvy Chicago as its creative and branding agency of record. This marks the fifth recent B2B client win for the agency. The first campaign for the brand, “Get it. Got it. Good,” aims to show empathy in a B2B industrial supplies initiative. A series of online videos feature an office manager who has to manage the unmanageable. His lone silver lining: Grainger.