Havas Worldwide was named agency of record for Green Mountain Coffee. The account will be handled out of the agency’s New York office. RJ Palmer continues to handle media duties. The parent company of Keurig, Green Mountain coffee is recognized for its various brands of K-Cup single serve beverages. The company spent $44 million on measured media in the first 9 months of 2013, according to Kantar Media.

Columbia-based agency, ADG Creative, was named agency of record for Howard Bank, a locally owned and managed bank headquartered in Howard County, Maryland.  ADG will develop brand and marketing strategies to support Howard Bank's mortgage division and overall growth in Central Maryland. "We are thrilled to be joining forces with a local company who is a true market leader," said Jeff Antkowiak, Chief Creative Officer at ADG. "It's exciting to work with a client who has such a strong and promising place in our region."

For the first time in more than 20 years, Hachette Book Group has hired MK Creative Media Marketing as its agency of record. Previously, all advertising work was handled in-house. The agency will handle the multi-million dollar media buying for all of Hachette's publishing groups, which include Little, Brown and Company, Little, Brown Books for Young Readers, Grand Central Publishing, Hachette Nashville, Orbit and Hyperion. The agency will also handle creative development for select titles. The agency’s first assignments were the creative launch for David Baldacci's King and Maxwell and the media planning for Michael Connelly's The …

Premier Exhibitions, a presenter of museum quality touring exhibitions, tapped New York-based Crossmedia as its media planning and buying agency, to re-envision and re-launch the company’s exhibition marketing strategy. The partnership, effective immediately, plans to launch new creative and messaging in markets where the company has self-run venues, including Atlanta, Buena Park, Orlando and Las Vegas, starting early 2014. “Many of the exhibitions have been touring for a number of years and in some instances, have been in their respective markets for five plus years,” said Elizabeth Natwick, vice president of marketing for Premier Exhibitions.  “While the concept of the …

Glenmorangie, a single-malt whisky brand has named BSUR to handle its global communications account, following a review. WCRS, London previously handled the work. BSUR will develop a fully integrated global campaign concept for brand communication and through-the-line activation for Glenmorangie. New work launches in 2014. “We have chosen to unite with BSUR for their international perspective and impressive creativity,” said David White, Director of Marketing and Communications at The Glenmorangie Company. “BSUR shares our passion for brands and we are confident that this collaboration will allow us to continue the brand’s excellent momentum of the last 4 years.” Glenmorangie spent …

King’s Hawaiian, a family-owned business that creates Hawaiian bread products, has named Energy BBDO as its creative agency of record. The agency will be responsible for developing the brand’s first-ever national television campaign. “King's Hawaiian is a mass appeal brand looking for mass awareness. They want to go big and also do fun work that gets as many people excited about the brand as possible,” said Dan Fietsam, Chief Creative Officer of Energy BBDO. “We are looking forward to bringing King’s Hawaiian to television for the first time, and really spreading the word on how delicious these products are.” Energy …

Havas Worldwide New York, previously known as Euro RSCG Worldwide, was named creative agency of record for Liberty Mutual, following a review. Hill Holiday previously handled the account. The agency will handle creative duties for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.  New work will launch in 2014. The account win is one of the agency’s largest scores of the year, having also won work for Abilify, Novartis, Tuesday’s Children, Danone, Covance, DISH, Green Mountain Coffee, Jenny Craig and Audemars Piguet. Liberty Mutual spent $158 million on measured media …

U.S. International Media (USIM) was named media planning and buying agency of record for WellPet, a manufacturer of natural pet food brands such as Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select. USIM will support WellPet’s media and marketing activities related to their brands, with a specific focus on strategic development, media planning, media buying and market research. KSL Media, which went bankrupt in the fall, previously handled the account. Sources estimate spending at $15 million. “We were impressed with USIM’s insight into our business, strategic thinking, solid execution, and expertise,” stated Camelle Kent, vice president of marketing at …

Zicam, an over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, named New York-based Protagonist, as agency of record to handle its traditional, digital, experiential and social marketing work. Grok, a New York-based boutique agency, previously handled the account. The agency is in the process of revamping Zicam’s Facebook page, creating a “Shorten Your Cold & Seize The Day” sweepstakes along with additional giveaways. “We’re looking forward to helping Zicam reinforce its difference as a cold medicine that you take at the first sign of a cold that can actually shorten your cold,” Jordan Rednor, co-founder of Protagonist, commented. “We’re talking directly to consumers where they’re most likely to …