BOHAN Advertising added three clients to its roster: Debonaire Rum,·Debonaire Cigars and Wakefield Cattle Company.

The Hollywood Foreign Press Association, presenters of the annual Golden Globe Awards, announced a digital partnership with Bluefin Media. The agency created the Golden Globes’ website, GoldenGlobes.com, a source for up-to-the-minute entertainment news, fashion content and videos. In addition, the agency will manage and host the site’s content and coordinate advertising sales. The 2014 Golden Globe Awards ceremony, hosted by Tina Fey and Amy Poehler for the second straight year, will air on Sunday, Jan. 12.

Sporting brand PUMA named JWT New York as its global lead creative agency, handling all work throughout North America, Europe, Latin America, APAC and Middle East/Africa. The agency will begin working on a project to reignite the brand and define its new Forever Faster brand messaging before launching a global brand campaign in the second half of 2014. Over the last three months PUMA’s new management team created the new tag line to reflect its 65-year history of making fast product designs for the fastest athletes in the world. “In JWT, we have found an agile agency with a global …

Alpina Foods, the U.S. arm of South American brand, Alpina, hired INNOCEAN USA to strengthen the company’s brand with American audiences and launch Alpina’s first major U.S. advertising campaign for its line of Greek yogurts.  INNOCEAN will be responsible for developing a multimedia and experiential marketing campaign to support Alpina Foods’ new above-the-line campaign in select U.S. markets across the East Coast.  “We chose INNOCEAN as our advertising partner because they are a partner that truly understands the competitive nature of our industry and the Greek yogurt category,” said Pamela Zager, Marketing Director, Alpina Foods. Alpina, markets a series of …

Homebuilding company, PulteGroup, has named Organic as its agency of record, following a review. Organic will lead all strategy, creative, and digital experience across the PulteGroup brand portfolio, including its Centex, Pulte Homes, Del Webb and Pulte Mortgage brands. Organic’s Omnicom sister shop, Agency 720, which specializes in local marketing, will help to execute TV, radio and print elements. “…We were impressed with Organic’s strategic approach to customer engagement along the entire shopping, purchase, and ownership journey,” said Jim Van Kirk, vice president, marketing communications, PulteGroup, Inc. in a statement. “Understanding the need to create engagement in an increasingly digital …

Amery Regional Medical Center, a Western Wisconsin healthcare system, has selected Haberman to help revitalize its brand, including developing and positioning a new marketing campaign.

Paslode Remodeling tapped Two by Four to provide all strategic, creative and media duties related to the brand. Paslode is a manufacturer of cordless and pneumatic nailers, staplers, and fasteners and a division of Illinois Tool Works. The company's products are used by professional contractors and carpenters for framing, sheathing, fencing, siding, and insulation work. Two by Four will provide strategy, creative and media planning and buying work to grow awareness and foster loyalty among Paslode’s users. “Two by Four has a proven ability to develop creative that really resonates with the workingman,” said Jill Rosset, Paslode Remodeling channel marketing …

Zimmerman Advertising won a pitch to oversee a website redesign for White Castle. Zimmerman has served as White Castle’s agency of record since 2008, and currently handles all of White Castle’s marketing, including traditional, social and digital, which was won in 2011. The agency will work with White Castle to revamp both the WhiteCastle.com website and the merger of its CraverNation.com site. Work on the site redesigns begins immediately. “Zimmerman doesn’t just tackle our marketing problems; they help us continually improve our business,” said Kim Bartley, Vice President of Marketing and Menu Development for White Castle. “Zimmerman brought us the …

Critical Mass was added to Valspar’s agency roster and named digital agency of record for Valspar’s Guardsman professional furniture care division. The new relationship marks Guardsman’s first digital agency of record after a review that concluded last month. Critical Mass, an Omnicom global digital marketing agency, will begin work immediately, developing a new website and digital marketing campaign slated to launch in early 2014. “From the start of the pitch process, Critical Mass showed a clear understanding of our business and what motivates our customers in furniture ownership and care,” said Stuart Graff, Division Vice President of Guardsman. “The team …