The Jacksonville Jaguars have named On Ideas as its agency of record. The Jacksonville-based agency will handle advertising, marketing strategy, branding, creative services and PR/community relations support. The agency’s first assignment was to drive viewership and attendance to the Jaguar’s Thursday, Dec. 5 home game against the Houston Texans, airing on the NFL Network. The agency held events and promotions to energize fans and create hometown buzz for the primetime game. "On Ideas is a great fit for the Jaguars," said Mark Lamping, President of the Jaguars. “Shad Khan (owner of the Jaguars) has a bold vision for the Jaguars. …

Erwin Penland was named agency of record for CIT Bank, a consumer and small business-focused online bank and subsidiary of CIT Group Inc., a provider of financing and advisory services to small businesses and middle market companies. This account will be handled out of Erwin Penland’s New York office. The agency will handle brand strategy, creative, digital, experiential, promotions and retail on a national level. CIT Bank spent $7.1 million on measured media in 2012 and $4.4 million between January and June of 2013, according to Kantar Media. Erwin Penland is a part of Boston-based Hill Holliday, and a member …

McLean Hospital, Belmont, Mass., tapped FORGE worldwide as agency of record, following a review. The account was previously handled on a project basis by local agencies. Work will include advertising, digital/mobile marketing, search marketing oversight and strategy and internal communications.

Golfsmith International named Doner as its creative agency of record. The agency will be responsible for all creative in the U.S. and for the Golf Town brand in Canada including television, radio, digital and print. Doner was awarded the assignment following a review conducted by Hasan + Co. New work is expected to launch in early 2014.

BMO Financial Group, a North American provider of personal and commercial banking, wealth management and investment banking products and solutions, named Kirshenbaum Bond Senecal + Partners as agency of record for its wealth management division, following a review. The account will be led by kbs+Toronto. “Throughout the pitch process we were inspired by BMO's customer focus and their dedication to the mission of creating the best customer experiences in the industry. We believe inventive marketing and communications can help deliver on that promise, as well as deliver accelerated business growth," said Lori Senecal, Chairman and CEO of kbs+. BMO Financial …