Without a review, FX Networks tapped Zenith to handle it television and digital media planning and buying across its multiple brands (FX, FXX, FXM and FXNOW). Mediastorm previously handled the work. The account will be managed out of Zenith's LA office; buying will be handled in LA and NY. Zenith will first manage work for "American Horror Story: Freak Show" in October. The agency currently has a relationship with 20th Century Fox Filmed Entertainment, having managed strategy, planning and buying for the account since 2007.

Butler, Shine, Stern & Partners was named agency of record for Blue Shield of California, following a review. The agency will handle brand awareness, product marketing analytics and media buying across all of Blue Shield's consumer and employer group businesses.

Standard Time has been named creative agency of record for olloclip, a creator of detachable camera lenses designed to add creative options to photos taken on mobile devices. As the company's first AOR, Standard Time will focus on conceptualizing, creating and delivering creative multiplatform advertising campaigns. Olloclip creates products such as the Telephoto Lens, Macro 3-IN-1 Lens and Quick-Flip case -- pushing the parameters of what's possible in mobile photography. "Olloclip is revolutionizing mobile photography," said Michael Sharp, founder and creative director of Standard Time. “They are the pioneers in an image-driven society and we're thrilled to be their creative …