• BIZ DEV: Intermedia Advertising Named AOR For 1-800-NO-CUFFS
    Intermedia Advertising was named agency of record for 1-800-NO-CUFFS. First work is a $2 million radio and TV campaign launching in California, promoting the DUI legal defense firm as "Your Get Out of Jail Card." Founded by Darren T. Kavinoky, 1-800-NO-CUFFS is looking to build awareness and recognition beyond its California base. "We have a wealth of legal experience in multiple legal disciplines ourselves," notes Robert Yallen, CEO of the InterMedia Group of Companies and an attorney himself. "Over the past 20 years InterMedia has been at the forefront of marketing innovation helping attorneys and law firms build their brands, ...
  • BIZ DEV: Manifest Digital Named Digital AOR For Dymatize Nutrition
    Manifest Digital, a digital agency with offices in St. Louis and Chicago, was named digital agency of record for Dymatize Nutrition. The agency will handle all digital marketing communications across Dymatize product lines: Dymatize Nutrition, Supreme Protein and Pursuit Rx. First work for Manifest will be developing all social media strategy and social media programs for Dymatize across various platforms including all brand websites, Facebook, Twitter and Instagram. Manifest will also work with Dymatize's traditional agencies to produce advertising creative. "Dymatize is a perfect fit for Manifest," said Dan Curran, partner at Manifest Digital. "This is a successful, growing brand ...
  • BIZ DEV: 160over90 Creates Logo, Design Packaging For Golden State Cider
    Sonoma-based Devoto Orchards launched Golden State Cider, an all-natural, gluten-free hard cider that's available in draft form in the Bay Area, with plans for a canned cider launch throughout California later this summer. To support the brand rollout, Devoto Orchards tapped 160over90 to create Golden State Cider's logo and mark, and to design packaging, promotional and sales materials, and drinking accessories. "We set out to create a brand that personifies the California lifestyle -- confident yet carefree, active and adventurous," said Tammo Walter, vice president and executive creative director of 160over90's Newport Beach office. "Our experience in branding spirits and ...
  • BIZ DEV: Iris Mobile Named Mobile Messaging Agency For Wet Seal
    Iris Mobile, a mobile marketing company and creator of Rich Media Messaging (RMM), technology that allows rich content such as long text, video and images, to be delivered to virtually any mobile device, has been named the mobile messaging agency for The Wet Seal. Iris Mobile will support the brand's mobile marketing programs with RMM to help the retailer, which caters to young women, strengthen its presence and connect more personally with its mobile customers. Rich Media Messaging, or RMM, is Iris Mobile's patented messaging technology that delivers device optimized rich content to almost every handset on the market, using ...
  • BIZ DEV: Haberman Wins Media Buying, Social Media Work For Traditional Medicinals
    Traditional Medicinals, a California-based herbal tea company, tapped Haberman as its agency of record, following a review. The Minnesota-based agency will handle all brand communications, PR, media buying, social media and advertising for the company throughout the U.S. and Canada. "The agency really gets mission-driven brands, and it brings a full suite of capabilities under one roof," said Matt Crum, vice president, marketing for Traditional Medicinals. "Working together to advance our mission will be fun and rewarding." "Traditional Medicinals is an original herbal tea pioneer," said Brian Wachtler, president of Haberman. "We are beyond excited to dig in on a ...
  • BIZ DEV: 7thingsmedia Tapped To Create Charlotte Tilbury's First U.S. Digital Campaign
    Digital media agency 7thingsmedia, was tapped by Charlotte Tilbury to launch its first U.S. digital campaign. The London, New York and Singapore-based agency has been managing the luxury beauty retailer's paid and organic search since the beginning of the year. The agency will now be responsible for implementing digital planning and execution for a U.S. digital launch, as the brand looks to expand its international presence. Additional 7thingsmedia clients include boohoo.com, French Connection, James Villa Holidays, Ted Baker and Urban Outfitters.
  • BIZ DEV: Mason Jar Cookie Company Awards Social Media Work To The O'Hara Project
    Mason Jar Cookie Company, a gourmet ready-to-bake cookie mix, named The O'Hara Project as its agency of record to handle social media efforts and public relations duties. The brand is expanding to offer additional pre-mixed treats, along with ready-to-make mixes for pancakes, brownies and granola. "We are thrilled that Mason Jar Cookie Company has chosen us as their agency partner," said Katherine O'Hara, Founder and President of The O'Hara Project. "It's always an exciting opportunity to work with a brand that is eager to break new ground. We look forward to eating cookies while driving growth with disruptive marketing and ...
  • BIZ DEV: Nailed It: Stonyfield Awards Nail Its Creative Account
    NAIL Communications was tapped to handle creative work for organic yogurt maker, Stonyfield, following a review. The agency's first work is a marketing campaign encouraging consumers to #CheatOnGreek with the company's new Petite Creme yogurt. Stonyfield's Petite Creme has all the protein of Greek yogurt with a mild, creamy taste and texture. The #CheatOnGreek campaign will include digital, social, experiential and in-store elements, and will launch in September. "NAIL demonstrated that they have creative power and heart," said Ben Angeloni, vice president of marketing at Stonyfield. "What's more, they truly understand the Stonyfield brand and how to maximize our resources ...
  • BIZ DEV: Patron Places Creative Account In Review
    The Patron Spirits Company placed its creative account in review. Incumbent Cramer-Krasselt, which has handled the account since 2012, will not defend. A new agency is expected to be named in November. "We're looking for a highly strategic and creative agency partner that can drive innovation and breakthrough thinking across our iconic brand portfolio, while continuing to communicate our unwavering commitment to artisanal, handcrafted tequila," said Lee Applbaum, Global Chief Marketing Officer of Patron Spirits Company. "We are intent on strengthening and accelerating our leadership position in the ultra-premium tequila category, and building upon our incredibly healthy brands and business, ...
  • BIZ DEV: Elevator Adds Two Clients To Agency Roster
    Elevator, a Carlsbad-based creative agency added The Corky McMillin Companies and Factor Technologies to its agency roster. Elevator was retained by The Corky McMillin Companiesto handle a brand makeover for the Liberty Station, a remodeling and custom-home builder. The agency will handle digital marketing, language, brand audit and identity. For Factor Technologies, the agency will develop a strategic brand language as they move toward capital acquisition. "These new clients are a reflection of the great work Elevator does and the passion we have to make good brands better," said Frank Cowell, president of Elevator. "We are excited to take these ...
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