• BIZ DEV: DDB Canada Wins Investors Group
    Investors Group, a Canadian provider of financial planning products and services, selected DDB Canada as its marketing communications partner. DDB Canada's Toronto office will lead the account. Y&R Saint-Jacque Vallee previously handled the account. As its first assignment, the agency has been tasked with brand strengthening - elevating Investor Group's expertise in helping Canadian families plan for the future by providing financial planning, products and services. DDB Canada was awarded the work following a competitive pitch process involving 20 agencies from across Canada. New work is expected to launch in early 2015. "Investors Group has enjoyed excellent name …
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