by Amy Corr on Nov 3, 6:14 PM
Investors Group, a Canadian provider of financial planning products and services, selected DDB Canada as its marketing communications partner. DDB Canada's Toronto office will lead the account. Y&R Saint-Jacque Vallee previously handled the account. As its first assignment, the agency has been tasked with brand strengthening - elevating Investor Group's expertise in helping Canadian families plan for the future by providing financial planning, products and services. DDB Canada was awarded the work following a competitive pitch process involving 20 agencies from across Canada. New work is expected to launch in early 2015. "Investors Group has enjoyed excellent name …