• BIZ DEV: American Ultimate Disc League Awards Work To George P. Johnson
    The American Ultimate Disc League (AUDL), a professional ultimate disc league, entered into a multi-year agreement with George P. Johnson (GPJ) Experience Marketing. The agency will develop game day fan experiences and ways for sponsors to interact with the league's fan base. Founded in 2012, the AUDL currently features 24 teams across the United States and Canada, up from the original eight teams, as well as approximately 500 players, coaches, and team personnel involved in league operations. In April 2014, the AUDL entered into a multi-year agreement with ESPN to broadcast 18 regular season and playoff games on ESPN3. "Our …
  • BIZ DEV: Wonka Ice Cream Awards Digital Account To Smith Brothers
    Smith Brothers was named digital agency of record for Wonka Ice Cream, tapped to handle strategy, creative execution and management of digital and social elements. The Wonka brand expanded beyond the candy aisle this year into the ice cream snack category. The agency will lead digital efforts to drive awareness of the brand extension. "We selected Smith Brothers Agency based upon their strategic and creative capabilities, as well as their proven track record in leading digital efforts on our Drumstick brand for the past five years," said Lisa Williams, Marketing Manager of the brand's All Family Snacks unit. "SBA combines …
  • BIZ DEV: Zellmer McConnell Advertising Wins Central Texas Regional Mobility Authority's MoPac Improvement Project
    Following a review of six Austin-based agencies, the Central Texas Regional Mobility Authority awarded its MoPac Improvement Project to Zellmer McConnell Advertising. The agency formed from a merger of Zeehive and 10 Miles West, whose founders held leadership roles at Lowe Worldwide and GSD&M. Zellmer McConnell Advertising will create a yearlong marketing and advertising campaign to engage area motorists in anticipation of the opening of Express Lanes along an 11-mile stretch of the MoPac corridor. The Express Lanes are currently scheduled to open in the fall of 2015. The $1 million dollar marketing campaign will inform the public about how …
  • Build-A-Bear Workshop; J. Walter Thompson
    Build-A-Bear Workshop, a make-your-own stuffed animal experience, tapped J. Walter Thompson as its lead strategic and creative agency. The agency's Atlanta office will lead strategy and creative in North America and the United Kingdom. JWT will expand the Build-A-Bear retail portfolio and brand reach, integrating creative structure across all elements of Build-A-Bear's business, retail and corporate communications channels. WPP's Geometry Global contributed to the pitch and will be partnering with JWT on Build-A-Bear shopper and activation efforts. WPP's Possible Worldwide remains the digital agency of record for Build-A-Bear.
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