• BIZ DEV: Spin Creative Studio Named AOR For USA Pro Challenge
    The USA Pro Challenge, a large spectator event in Colorado and one of the biggest cycling races in the world, selected Spin Creative Studio as its advertising agency of record. The agency will build awareness for the event through traditional and digital advertising elements. "Coloradans have an understanding of what a big deal this race is, and we're hoping to share our story with more of our out of state visitors," said Shawn Hunter, CEO of USA Pro Challenge. "Spin is the right partner to do that. They have extensive experience with generating awareness for the resort and tourism industry ...
  • BIZ DEV: Red Door Interactive Named Digital AOR For OneRoof Energy
    OneRoof Energy, a residential solar services provider and wholly owned subsidiary of OneRoof Energy Group, named Red Door Interactive as its digital agency of record. The agency will provide strategic planning to assist OneRoof Energy's online marketing programs focused on attracting and acquiring customers via various digital marketing channels targeting homeowners in California and Massachusetts. "OneRoof Energy is a leader in providing cost-saving energy products and services, creating a seamless experience for the homeowners. We're tasked with establishing initiatives to generate quality leads and converting customers through various online projects," said Reid Carr, president at Red Door Interactive. "We're looking ...
  • BIZ DEV: The Martin Agency Wins Tic Tac
    The Martin Agency was named agency of record for Ferrero U.S.A.'s Tic Tac brand, following a six-month review that included four other agencies. The Martin Agency will handle strategic and creative development for an integrated brand campaign slated to launch in the first quarter of 2015. Merkley & Partners previously handled the account. "We chose The Martin Agency because they showed us an exciting brand platform that will help reinvigorate our brand," said Martin Stoewahse, VP of Marketing for Ferrero. "The Martin Agency will develop a fully integrated campaign that will make consumers take a fresh look at our iconic ...
  • BIZ DEV: Droga5 Named AOR For YMCA
    Following a review, YMCA of the USA, the national resource office for 2,700 Y's, named Droga5 New York as its agency of record to support its national positioning efforts. The agency will be charged with developing a creative strategy to help increase understanding of the Y's impact in communities across the country, engage individuals more deeply in the Y's cause and support the Y's fundraising efforts. "The Y is moving the needle on critical social issues in important ways. However, research tells us there is still some confusion as to the depth of our work," said Donna Bembenek, Vice President ...
  • BIZ DEV: CooperKatz & Company Joins Memorial Sloan Kettering's Agency Roster
    Memorial Sloan Kettering Cancer Center, the world's oldest and largest private cancer center, tapped CooperKatz & Company as its strategic communications partner, following a review. The company joins MSK's roster alongside creative agency Pereira & O'Dell, Media Storm as media agency, DigitasLBi as digital agency and Phase2 as Drupal technology partner. Joanne Davis of Joanne Davis Consulting, Inc. led the review. Memorial Sloan Kettering, named the number one hospital for cancer care by U.S. News & World Report, is looking to enhance its reputation and how people think about cancer. The appointment of CooperKatz is the next phase in MSK's ...
  • BIZ DEV: Child's Play Communications Wins iDeaUSA
    Child's Play Communications added iDeaUSA to its client roster. The Child's Play team will be responsible for media relations and blogger management for the launch of two products: THE Q, a tablet for kids and Q Whoo, a safe messaging app that protects kids while connecting families. The Q uses a Play, Learn, & Earn System that allows parents to incentivize their kids to play what they deem good apps, enabling them to earn Q coins that can be exchanged in THE Q's Prize Store for real rewards like toys, games and clothes. Q Whoo allows children, family and friends ...
  • BIZ DEV: Iceland Health Names InterMedia Advertising As AOR For Axial Rx Product
    InterMedia Advertising was named agency of record for Iceland Health's new Axial Rx joint health formula. The agency will handle creative, media planning and buying, and overall account stewardship for the brand. Axial Rx is a natural formula that provides relief for joint discomfort. Iceland Health is best known for its omega-3 based products. "We selected InterMedia because of its long and successful history in launching and growing health supplements," said Forrest Haag, Brand Manager for Axial Rx. "With InterMedia's years and breadth of expertise, this puts us on the fast track to get Axial Rx into the hands of ...
  • Cadillac; Publicis Worldwide
    Publicis Worldwide was named global creative agency of record for Cadillac, replacing Lowe & Partners. The automotive brand spent $279 million on measured media in 2013, according to Kantar Media.
  • BIZ DEV: MJD Named Mobile Agency For Grammy Awards
    San Diego-based MJD has been named mobile partner for the 57th and 58th Annual Grammy Awards. The multi-year partnership is the first major music industry win for MJD, which has been working with Hollywood film and television companies, creating "Godzilla" Comic-Con Digital Experience for Legendary Studios and SEGA's "Alien: Isolation" game. The agency has also worked with Walt Disney Company, NBC/Universal and Riot Games, among others. The mobile assignment includes revamping the overall design, user experience and mobile development of both tablet and phone, iOS and Android mobile experiences for the music awards. The Grammy Awards will air on Sunday, ...
  • BIZ DEV: M&C Saatchi Sport & Entertainment Wins Bomber Ski
    M&C Saatchi Sport & Entertainment was named agency of record for Bomber Ski, a New York-based company that designs and builds performance skis. Every pair of Bomber skis is handcrafted in a race lab in Italy. The company is also an official supplier to the U.S. and Canadian Ski Teams, creating products for all ski disciplines, including mountain, race, powder and freestyle (twin-tip and mogul). The agency is tasked with overseeing PR and events for the upcoming ski season, and helping Bomber Ski tell their story of an artisan approach to ski design and development. Bomber Ski will soon unveil ...
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