New Era has expanded its relationship with Pereira & O'Dell New York, who will act as its lead creative agency across a series of projects in 2015. Since late 2013, New Era and Pereira & O'Dell New York have partnered on a numerous cultural initiatives, including the brand's homage to Jackie Robinson, "First Changes Everything," which recently took home two Clio Sports Awards. Most recently, the agency worked on a video series featuring Spike Lee to promote New Era's Heritage Series collection of caps. Pereira & O'Dell will lead the development of campaigns to activate New Era's partnerships with both …

University of Chicago Medicine & Biological Sciences tapped New York-based DeVito/Verdi to handle its consumer advertising account. DeVito/Verdi has developed a strong reputation for hospital advertising over the past several years, handling such organizations as Mass. General, Mount Sinai Medical Center (NYC), Scripps Health (S.D.), Lenox Hill (NYC), Abington Memorial (outside Philly) and North Shore/LIJ on Long Island. The agency intends to expand on the long-standing brand position, "At the Forefront of Medicine," which UChicago Medicine has been known for locally, regionally and nationally. The University of Chicago Medicine spent $4.2 million on measured media in 2013, according to Kantar …

Brand USA placed its global advertising account in review. Geometry Global, established by the merger of G2, OgilvyAction and JWTAction and part of WPP, currently handles the account, valued between $1 and 3 million. Brand USA is the destination marketing organization for the United States, which was created by the signing of the Travel Promotion Act. The firm's mission is to increase international visitation to the United States in order to fuel the nation's economy. An incremental increase in international visitation can generate billions of dollars of revenue from spending by international visitors in the United States, which fuels the …

Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial duties will include a redesign of the Duck brand website and the Stuck at Prom Scholarship Contest site. First work will break in the first quarter of 2015. "Brunner understood the importance of building analytics-based decision making capabilities into our digital marketing," said Bill Kahl, executive vice president of marketing of ShurTech Brands. "And they have the technical …

MotoAmerica, a North American professional motorcycle road racing series, named Ventura County-based Kahn Media as its agency of record, charged with public relations, branding, social media marketing, branding and creative collateral for the new AMA-sanctioned professional racing series. Kahn Media has already helped launch MotoAmerica's communications efforts, including logo and web designs, apparel concepts and social media management. "Kahn Media is a valuable asset for our series," said MotoAmerica principal Richard Varner. "The agency has several high-profile clients in the performance industry and a multi-year track record of developing audiences for new and established brands." Added Dan Kahn, president of …

Forge Worldwide donated its services to Boston-based charity, Room to Grow, to help raise awareness and donations. The agency worked with two Boston-based artists, Jannie Ho and Renee Kurilla, who donated time and work to create “storybook” illustrations featuring toys, books and clothing -- the key donation categories sought by the organization. The posters will appear on MBTA subways and buses through early January. The mission of Room to Grow is to enrich the lives of babies born into poverty throughout their first three years of development. At each visit families receive a unique combination of social work support, including …

Constellation Brands Beer Division named Ogilvy & Mather Chicago as creative agency for its Corona Light and Modelo Especial brands. The agency will assist in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and increase sales. The partnership takes effect on January 1, 2015. "We believe our Modelo Especial and Corona Light brands have tremendous upside potential for growth," said Jim Sabia, chief marketing officer for Constellation Brands Beer Division. "Ogilvy & Mather Chicago brings a passion for our brands, a collaborative approach, and creative ideas rooted in consumer insights. We look forward to …

California Pizza Kitchen tapped Los Angeles-based Stun Creative as its creative advertising agency of record, following a review. The agency will create and produce all of the brand's advertising initiatives for 2015. Media buying, planning and social media were not part of the review process and remain unaffected. "The Stun Creative team stood out during the selection process," said Ashley Ceraolo, Vice President of Marketing for CPK. "The agency developed a creative strategy that demonstrated a thorough understanding of our consumer and category." Added Brad Roth, Founder/Principal, Stun Creative: "We are excited to work with CPK on rebranding over 60 …

Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, which includes Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle. The agency is charged with achieving global recognition and appeal for the Magnum brand in Canada via a multi-year integrated activation platform. In addition, the agency is tasked with differentiating each refreshment brand across social channels to reach audiences with posts that are contextually relevant for each sub-brand. First work debuts in spring, 2015. The agency also works on other Unilever brands, serving as the activation …

Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. "Luxury …