MacLaren McCann was named marketing agency of record for Tourism Partnership of Niagara (TPN), a not-for-profit funded by the Ontario Ministry of Tourism, Sport and Culture (MTCS), which promotes travel to Niagara under the Niagara Canada brand. The appointment follows a request for proposal process initiated by TPN in April. MacLaren McCann will be responsible for brand strategy and planning, advertising, and media planning and buying. First work includes a strategic brand review and redesign of the Niagara Canada website. Loud + Clear previously handled the account since 2011. "It was evident from the start that MacLaren McCann wanted our …

North Shore-LIJ, New York's largest healthcare system, named J. Walter Thompson New York as its lead creative agency, tapped to handle marketing and advertising strategy across its 19 hospitals and 400 outpatient physician practices. "J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond," said Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ. North Shore-LIJ spent $1.9 million on measured media in 2014, according to Kantar Media.

Colle+McVoy was named agency of record for Blue Bunny ice cream, following a review. The agency will handle all strategic planning, creative and media buying duties. Barkley was the incumbent agency. "We set on a search for a partner that could help position us not just for tomorrow, but for the next several years ahead," said Adam Baumgartner, vice president, marketing, Wells Enterprises, owner of Blue Bunny. "The Colle+McVoy team brought us a very strategic and creative approach and excited us with their vision for the brand." Added Christine Fruechte, CEO of Colle+McVoy: "The chance to work with an iconic, …

Lenovo renewed its relationship with We Are Social, retaining the agency as its social media agency of record for the third straight year. We Are Social's Singapore office will continue to lead the account, aided by the agency's global network, including its London headquarters. The agency was awarded global social media agency of record duties in December, 2012, following a pitch to provide strategic support and advice to Lenovo's in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand's business objectives. "We Are Social has shown their value and passion …

San Francisco-based Venables Bell & Partners was named lead global agency for adidas Golf, following a review. "VB&P proved they could create an emotional connection with our brand and demonstrated an authentic appreciation and understanding of the sport," said Melissa Ziegler, global brand marketing director at adidas Golf. "We are looking forward to unveiling our collaborative efforts to the world." Adidas Golf spent $49.6 million on measured media in 2013 and $44.8 million in 2014, according to Kantar Media. For the first quarter of 2015, the brand spent $20.4 million on measured media.

Campbell Ewald was named agency of record for Henry Ford Health System, a Detroit-based health care provider. Media buying will continue to be handled by Harrison Media. Founded in 1915, Henry Ford Health System is comprised of hospitals, medical centers and the Henry Ford Medical Group. Campbell Ewald is currently working on a campaign promoting a new medical resource for Detroit professionals on-the-go. A brand campaign will launch in Q4 2015. "Henry Ford Health System has been a major landmark in the Detroit community for the past 100 years, and its clinical care and commitment to improving the health of …

Following a review, LA-based Standard Time was named agency of record for Ole Smoky Moonshine. The agency will create a campaign to spotlight Ole Smoky as a unique alternative to the average bar offering and introduce "C'mon Live a Little," a new brand slogan. "Ole Smoky is committed to the growth of the moonshine category, and we're excited to continue to expand our reach through targeted media and sponsorships," said John Cochran, CEO of Ole Smoky Tennessee Moonshine. "Together with Standard Time, we can't wait to show everyone what our moonshine is all about." Ole Smoky spent $1.5 million on …

Following its recent split with Heineken, Wieden+Kennedy was awarded global creative work for Anheuser-Busch InBev's Corona brand, and U.S. work for Bud Light. Work for Corona will be managed from W+K's Amsterdam office and W+K New York will handle Bud Light. BBDO previously managed creative for Bud Light. "Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level," said Miguel Patricio, chief marketing officer of Anheuser-Busch InBev. "Moreover, as the new lead creative agency for Bud Light in the U.S., we look to their powerhouse of talent and …

Melia Hotels International named Gravity Media as its digital agency, charged with increasing visitors from the Americas to its hotels and resorts worldwide. The digital campaign will focus on the U.S., Canada, Caribbean, Mexico and all Latin American markets, excluding Brazil. Melia Hotels International spent $2.1 million on measured media in 2014, up from $736,000 spent in 2013, according to Kantar Media.

Heineken tapped Publicis Worldwide as its lead global creative agency. Wieden+Kennedy previously served as lead agency and recently parted ways with Heineken. "We are delighted to be extending our relationship with Publicis," said Jan Derck van Karnebeek, chief commercial officer of Heineken. "Over the last two years, the team has produced exceptional results for Heineken, especially the responsible consumption and Dream Island campaign. We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns." Added Arthur Sadoun, CEO of Publicis Worldwide: "Expanding …