Rauxa was named agency of record for SteelHouse, a cross-device advertising solution for social, mobile, and display advertising. SteelHouse works with more than 400 brands, including Oakley, Staples and Getty Images. Rauxa is tasked with managing the company's direct response, media planning and buying, marketing strategy and data management efforts. "We've achieved substantial growth heading into 2016 with a $130MM run rate, in part because of our extreme focus on technology that truly performs for our clients," said Patrizio Spagnoletto, chief marketing officer of SteelHouse. "So when it came time to partner with a marketing agency to build up our …

Lola Red, a Minneapolis-based agency, launched a second office in Boulder and added six clients to its roster: Arta Tequila, HERO Health, J.R. Watkins, ROLI, Oskar Blues Brewery and 75F. "We at Lola Red are excited to roll into 2016 with a thrilling and growing portfolio of clients whom we can serve with our unrelenting media relations practice locally, nationally and internationally," said Alexis Walsko, founder and CEO of Lola Red.

Energy Upgrade California, a state initiative to help Californians save energy and conserve natural resources, selected Advantage International as its new sponsorship and experiential marketing agency of record. The agency will identify new event and sponsorship opportunities and develop integrated activation programs across Energy Upgrade California's partnership portfolio. The account will be led out of the agency's Los Angeles office. "We are excited about bringing two of Advantage’s core competencies, sponsorship consulting and experiential marketing, to bear with an exciting new client," said Tom Haidinger, president of Advantage International. "Our expertise in passion marketing will help bring energy efficiency and …