Bedding maker Serta, has selected Leo Burnett Group as the company's new lead creative agency, following a review. The incumbent was Doner, part of MDC Partners. Warren Kornblum, Interim Chief Marketing Officer at Serta parent Serta Simmons Bedding stated that the selection was based on Burnett’s “understanding of our business and creative vision.” Andrew Gross, Executive Vice President, Marketing for the Serta brand, gave a nod to Doner, thanking the agency “for their many years of service with us and for their past contributions in making Serta the top-selling brand" in the U.S.
Yorkshire Water has appointed Zeal as its new digital agency after formal review. The digital marketing strategy will include SEO, online reputation management, Content Marketing, Social Media monitoring and Community Management for the client. Yorkshire Water recently carried out a series of customer research projects and will monitor how the brand is viewed and engaged with online both in Yorkshire and nationally.