Fairlife, a beverage brand distributed by Coca-Cola is expanding its partnership with AOR Doner by adding strategy and creative responsibilities for fairlife YUP! and Core Power protein shakes without a review.  Doner will oversee a 360-degree marketing and advertising program for this expanded portfolio that will now include both current products and future product innovations. The MDC Partners-owned shop’s Detroit office will continue to handle the growing business. Most recently, the two companies introduced the “Good Morning” creative to showcase the brand’s signature product, fairlife Ultra-Filtered Milk. Doner has held the Fairlife business since 2016 and has been working with …

Jägermeister is appointing Dentsu Aegis Network’s, Firstborn, as its digital AOR following a competitive review. The alcohol brand originally put the account up for review in October 2017 with five agencies involved in the pitch.  No word of whether incumbent Ogilvy & Mather participated in the process. Firstborn will work alongside Jägermeister’s other agency partners including Opperman Weiss (creative); Cross Media (media); Integer (POS) to develop campaigns  to "reinforce Jägermeister’s positioning as an aspirational and premium brand that represents the perfect blend of mastery and boldness," says an agency spokesperson. The appointment follows Jägermeister’s recent launch of a new brand …