• The Hartford Appoints Terri & Sandy AOR
    The Hartford has selected Terri & Sandy as its AOR following an informal review. Former AOR duties were held by Rodgers Townsend. Media duties, not part of the review, are handled by Crossmedia.   The Hartford-based insurer and the New-York-City-based Terri & Sandy will partner on new branding and creative platforms for all business lines. The advertising and marketing will be supported with ongoing research The Hartford conducts to further address small business owner's needs, including surveys and in-person focus groups.  Terri & Sandy will seek to develop messaging that conveys that The Hartford understands what it means to be in …
Next Entries »
To read more articles use the ARCHIVE function on this page.