Following a competitive review Santa Monica, CA-based agency Mistress has been named agency of record for Ibotta, the shopper rewards app whose users have earned more than $355 million in cash back on everyday purchases. The agency’s remit includes brand strategy, media planning and buying, and social media strategy. “It was clear early on that Mistress understood our business needs and brand ambitions,” stated Ibotta CMO Suchit Majmudar. “The Mistress team entrenched itself within the Ibotta family and reflected our core values, such as integrity, boldness and outhustle, through the pitch process"
De’Longhi Group NA, which markets brands De’Longhi, Kenwood and Braun, has expanded its relationship with Generator Media + Analytics, awarding the agency digital media responsibilities for Braun’s household appliances product range. Generator currently serves as digital AOR for De’Longhi small appliances. The additional assignment tasks the agency with the strategic development, activation, and analysis of digital campaigns to increase demand for Braun across North America.The assignment is the third recent new business win for Generator M+A, which earlier this month won the Mutti USA media assignment. In January it was awarded
the Perdue Foods U.S. media account.
Following a competitive review of digital agencies, Polaris is partnering with Morsekode on a project to help develop brand strategy and implementation for the company's off-road vehicle brands. Morsekode is tasked with redesigning the brand's web presence and user experience. Polaris off-road vehicle brands include RZR, Ace, General, Sportsman and Ranger. Polaris spends $16 million annually advertising its off-road vehicle brands, according to Kantar Media.
Laughlin Constable has been named creative AOR for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising. According to the agency, Mills Fleet Farm wants to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018. “We need to develop a bold campaign to continue to drive brand appeal and sales growth,” stated Terry Brophey, chief marketing officer of Mills Fleet Farm. LC is the right agency partner, he added, "to …
The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive pitch. There was no incumbent AOR, as the Washington, DC-based trade group has worked with a number of agencies to develop individual campaigns. Publicis New York will be responsible for promoting the usage of OOH media to the U.S. ad industry. The anticipated media elements will focus primarily on OOH, including digital OOH, and are expected to launch mid-September. The OAAA
represents more than 90% of the U.S. OOH industry based on revenues.
Mutti USA Inc., a recently formed subsidiary of the 120-year-old Italian producer of premium tomato products, has selected Generator Media + Analytics to manage its U.S. media planning, buying, and analytics for its brand portfolio. There was no incumbent or formal review. Katia Facchetti, President, Mutti USA Inc., stated, “With bold plans to change how Americans experience shelf-stable tomatoes, we need a media partner who brings a fresh perspective, and could help us across a variety of disciplines. Generator’s ability to think fast, stay flexible, and be creative while continuously analyzing and optimizing our media based on real time sales …
Energy BBDO has been awarded the Avocados from Mexico business. The Chicago-based agency will be responsible for developing an overarching brand platform, as well as high-impact tentpole events, like the client’s Super Bowl presence. It’s had an ad in the game for the past four years. The decision was made following a competitive review involving 72 and Sunny, Doner, and Merkley and Partners. Incumbents were GSD&M and Arnold. AFM is a nonprofit trade group representing the Mexican Hass Avocados Importers Association and the Association of Growers and Packers of Avocados From Mexico. They issued an RFP earlier this year aiming …
Chili's Grill & Bar has appointed Chicago-based O'Keefe Reinhard and Paul as creative agency of record. The appointment comes following a year of a project work by the agency which the client believes has helped boost sales and traffic. Adage.com has more on the story
Widex, the worlds’ fourth largest maker of hearing technology, appointed Marketsmith as its U.S. AOR for the manufacturer's Hearing Solutions division. The formal review--culminating at the company's Denmark headquarters-- included agencies from Europe and the U.S. The agency will oversee marketing efforts and pre-promotions of new products, including direct mail, e-mail, video, trade show materials such as posters and website elements. "As the market continues to grow as Boomers age, we will be working with Widex to support new technology and product launches," says an agency spokesperson. Marketsmith was selected largely for its data and analytical capabilities. The marketing technology …
Weight Watchers International has hired Anomaly, part of MDC Partners, to join its agency roster. According to Adage.com
the appointment is not an AOR role but it’s a pretty big assignment—the agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies like Wieden & Kennedy and McCann New York. It’s not clear which agencies, in addition to Anomaly, that the client will work with going forward.