by Larissa Faw on Aug 1, 9:29 AM
Post Consumer Brands’ Honey Bunches of Oats is naming San Francisco-based Argonaut as creative and social AOR following a competitive review held internally by PCB. The Minneapolis-based Public Works served as AOR for only a year. Honey Bunches of Oats will have to undergo a significant brand overhaul since its long time spokesperson Diana Hunter (who actually worked in a Post factory where the cereal was made) announced her retirement last year. The company employee turned campaign star first appeared in a commercial for the Post cereal brand in 2015 when she was shown speaking …
To read more articles use the ARCHIVE function on this page.