R\West has been appointed North America agency of record for Spain’s Rioja Wines. The agency is coordinating an integrated marketing program that includes PR, social media, digital, paid media, and other elements. “There is a compelling story to tell here with a rich history. R\West brings a deep understanding of our legacy, spirit, and approach, as we continue to advance in the U.S. market,” stated Ricardo Aguiriano, Rioja Consejo Regulador Marketing & Communications Director. R\West has offices in Portland, OR, San Francisco and New York.

McDonald's is "significantly" expanding its relationship with Doner by assigning strategy and creative AOR responsibilities for the brand’s national field activation program following a review. Moroch served as the incumbent.  Under the assignment, the MDC Partners-owned shop will customize national campaigns for more than 14,000 locations across the U.S. In addition, Doner was assigned the retail and local marketing business for Greater Indiana and the Susquehanna region of Pennsylvania, expanding the agency’s co-op roster to almost 1,000 restaurants nationwide.   Last year, McDonald's consolidated its agency roster from 60 to seven certified agencies to work with its regional ad co-operatives that …

POWDR Corp is appointing TDA_Boulder as AOR for the company's Summit County ski resort Copper Mountain following a credentials-only review. A budget of $1.5 million will go to TV, print, outdoor, experiential and digital/social advertising, with first work to break prior to the resort's opening day, November 16.  The incumbent, Wexley School for Girls, Seattle, disbanded this year and did not compete, and the four other review participants are undisclosed.   The upcoming creative will introduce Copper’s new tagline, “Raised on Colorado" and three print full pages will run in national and local outdoor publications including Outside, Powder, Ski, Transworld Snowboarding and 5280.   “POWDR …

Berlin Cameron (BC) is tapping young talent for its newest client organic tampon marketer Kali, which offers a monthly subscription box service. The digital and social elements of a new campaign were all designed by BC's interns as part of their summer project. The creative messaging is designed to inspire women to rethink their periods as part of their overall wellness journey.  "Berlin Cameron’s internship program has always been very hands on, with real, independent client projects involved," says Jen DaSilva, president, BC, adding that the intern strategy and creative ideation was pro bono as a part of the agency's …