Canada Goose has appointed Droga5 London as its new global agency as the luxury outerwear label seeks to raise its worldwide profile. The agency's first work — debuting in January — will focus on what Canada Goose says will honor the Arctic North by showcasing the entrepreneurial spirit and craftsmanship of the Inuit people. 

Hub Strategy and Communication (HSC) was selected by VIPKid to rebrand the online English As A Second Language tutoring program in the U.S. The remit included messaging, visual identity, brand personality and all go-to-market materials. Hub developed the company’s brand guidelines, as well as created and produced a fully integrated campaign including TV, digital and traditional radio, out-of-home, digital display, digital video, and social media. Additionally, Hub handled all media planning and buying responsibilities. The refresh will be rolled over time to U.S. markets such as Dallas/Fort Worth and Atlanta, and is aimed at raising awareness both for potential teachers …

Children's Hospital of Wisconsin has tapped Cramer-Krasselt (C-K) to be its media buying agency of record following a formal review. Advantage Media served as the incumbent.  C-K will support the hospital’s primary care, regional clinics and other various initiatives through media buying, placement and analytics. The agency, which operates its own proprietary programmatic trading desk, will provide a mix of traditional and digital advertising, based out of its Milwaukee operation. Hanson Dodge handles the hospital's creative.

Gymbox is appointing Quiet Storm as lead creative agency (replacing Mother) to develop a new strategy for the London-based fitness company. The agency’s first work will break in January 2019 with digital and outdoor media that will emphasize the club "being the antidote to boring gyms." The chain has typically used humor with its advertising, including last January's "50 Shades of Grey"-themed ads that featured images of blindfolds to "get whipped into shape."

Celebrity Cruises has selected London-based Lucky Generals for global creative ad duties after a review, the agency has confirmed. Lucky Generals is part of Omnicom’s TBWA UK Group. The selection comes as Celebrity, a Royal Caribbean subsidiary, is undertaking a four-year $500 million makeover of its fleet. The cruise line spends an estimated $30 million annually on ads.  

Crunch Fitness has selected Socialbakers for an assignment to overhaul the chain's social media marketing campaigns. The firm will help Crunch publish content at scale as well as receive advanced reporting, approval workflow permissions (including mobile approval), and an in-platform tech support chat. In addition, Crunch Fitness is launching a pilot program with Socialbakers that invites select franchisees to join their Socialbakers account, empowering them to create and share local content that resonates with their audience. 

Major League Lacrosse (MLL) has selected Troika for the sport league's rebranding initiative that will revamp its logo, website, branding on all marketing and communications materials, and all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins. Troika, a part of the Troika Mission Group, says its work will be "heavily influenced" by a custom fan research study done by Nielsen Sports & Entertainment during the 2018 season, which generated more than 3,000 responses from MLL fans and followers.  In addition to this branding effort, MLL has made several changes during the 2018 offseason, …

Sealed Air Food Care is appointing Morrison as the food packaging brand's global AOR following a three-month competitive review.  Weber Shandwick was the Sealed Air Food Care incumbent and post pitch it has retained the corporate communications business at the Sealed Air corporate level.  Now, Atlanta-based Morrison will provide strategy, creative and content development as well as media planning and buying, thought leadership and media relations for Sealed Air Food Care across the Americas, Europe, the Middle East and Africa (EMEA), China, Australia, New Zealand and Japan.  As the AOR, Morrison will be supported globally through the independent coalition of …

The Deutsch Family Wine & Spirits is expanding its relationship with The BAM Connection, giving the agency fulltime assignments for four of its brands. The award was made without a formal review.  The brands were previously overseen on a per-project basis by an array of agency partners. Now, the Brooklyn-based agency will now be responsible for Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines in addition to its continued AOR duties for Yellow Tail.   The scope of work on the account—run by agency CEO Maureen Maldari--includes strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, and …

Kubota Tractor Corporation is placing all of its advertising under Martin Williams Advertising after a competitive review.  The Minneapolis-based agency will add the client’s tractor, mower and rough terrain vehicle businesses to the account that previously serviced its construction division for the past five years. South Dakota's Paulsen served as the incumbent agency.  Under the remit, Martin Williams will oversee strategy, media planning and creative with the agency expecting to increase staff to handle this expanded business.