by Larissa Faw on Feb 10, 11:07 AM
Berkshire Hathaway's CORT is appointing Atlanta-based Hothouse as the rental furniture provider’s new creative and marketing agency of record. Ogilvy Atlanta previously held the account. Hothouse will oversee strategic planning and creative development for print, collateral, digital, email, direct mail, broadcast/video, tradeshow and internal communications, as well as support marketing communications needs on behalf of CORT for Tapdn, an Internet of Things platform for workplace optimization, and OpnSpace, a coworking booking app. While Cort is best known for its short-term furniture rentals for home and office, the company also provides event rental furnishings, global relocation services and operates more than …
by Steve McClellan on Feb 7, 2:45 PM
Adidas subsidiary Reebok has appointed Deutsch its new global creative agency of record after a formal review. The incumbent was Venables Bell & Partners. The agency did not defend. The business will be led out of Deutsch’s New York office. The creative pitch followed the brand’s media review last year when it opted to move its account from Carat to MediaCom. Reebok’s vice president of global marketing Melanie Boulden issued a statement: “After a vigorous pitch process, Deutsch’s bold, innovative and unapologetic work stood out as it epitomizes our brand ethos. We are excited to partner with them to continue our mission …
by Larissa Faw on Feb 6, 5:22 PM
Redpepper is adding two new clients to the Nashville-based agency's roster. Mars Petcare has selected the agency to develop a platform for the brand's Better Cities for Pets program which seeks to make U.S. cities more pet-friendly. The Southeastern chain Rouses Supermarket is working with redpepper to launch an integrated campaign across Alabama. The agency's responsibilities include research, concepting, creative execution, and media planning.
by Larissa Faw on Feb 1, 6:31 PM
Metro Credit Union is appointing Mechanica as AOR to lead all communications efforts for the brand, including creative, planning and engagement strategies. The first work under these two Massachusetts-based companies will debut in the second quarter of 2019. Seven years ago, the credit union launched what it called its biggest brand campaign with Zag Interactive that was wrapped around the theme "banking's best kept secret."
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