First work is expected to roll out across the U.S. and Canada in Q4.

ROI·DNA, a full-service B2B digital marketing agency and part of Enero Group’s Hotwire Global has been selected as the global digital advertising partner for Qualtrics, a company that powers employee and customer experiences.  ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences.   Media expenditures were not disclosed.  Campaigns will …

The BBC has renewed its media agency contract with Havas for another six years, the agency has confirmed. The award followed a formal review.  The UK TV network spent an estimated $56 million on measured media last year, according to agency research firm COMvergence.  It’s the third contract Havas has won …

  Supermarket chain Publix has appointed New York-based Known as its new media agency after a formal review, the company has confirmed. Earlier this year it shifted its creative account to Fig.   The company had previously worked with 22Squared on the business for both creative and media.  Publix, which has over 1,400 stores across the …

The agency will handle branding and integrated marketing campaigns.

The account was awarded after a global pitch.

The brand wants to enhance its retail presence.