• WPP Media Wins KFC, Pizza Hut Singapore Assignments
    by Steve McClellan on Apr 20, 9:10 AM
    WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.    The agency’s remit includes media strategy, planning, and buying for both brands across the market.    Spending was not disclosed, and the incumbents on the account were not identified.   WPP Media has existing relationships with both brands, working with …
  • Polestar Selects Pulse Advertising As Global Influencer Marketing Partner
    by Fern Siegel on Apr 2, 11:00 AM
    The agency's remit: creator-led campaigns that run across EMEA, North America and APAC.
  • Outdoor Brands Appoints New Media, Creative Agencies
    by Steve McClellan on Mar 18, 9:31 AM
    Outdoor Brands LLC has appointed Acadia as lead media agency and The Variable as lead creative agency after a review. The maker of outdoor grills (Pit Boss, Charbroil, Oklahoma Joe’s) also retained Gear Communications as its PR agency.  The Variable will lead creative development focused on building top-of-funnel awareness and accelerating retail conversion heading into the 2026 grilling season.  
  • National Highways Selects ELVIS As Lead Creative, First Work Targets Motorcyclists
    by Fern Siegel on Mar 16, 11:00 AM
    The win is the first major account since the agency's relaunch.
  • Net Conversion Wins Media Duties For Evermore Orlando Resort; Healthy Paws
    by Steve McClellan on Mar 12, 11:50 AM
    Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.  The relationship started last year when the agency started working with the resort as a specialized analytics partner.  Billings were not disclosed and the incumbent was not immediately identified.  Separately, Net Conversion is partnering with agency Questus  to provide marketing services for Healthy Paws pet insurance. Questus is …
  • Broadhead Drives Stoughton Trailers As First AOR
    by Fern Siegel on Mar 11, 11:00 AM
    The agency's remit is to modernize the brand, which has transformed into a global, multibillion-dollar company.
  • American Haiku Named Tiffany Partner, Launches HardWear Spot
    by Fern Siegel on Mar 9, 11:00 AM
    American Haiku's first work debuted on paid IG and YouTube
  • Care Bears Taps Ralph As Social Partner Of Record
    by Fern Siegel on Mar 6, 11:00 AM
    The brief is to double the brand's followers across TikTok, Instagram, Facebook and YouTube.
  • Embrace Pet Insurance Selects Gale As Integrated AOR
    by Fern Siegel on Feb 26, 11:00 AM
    The assignment is to enhance the brand's visibility in the category.
  • HD Wins Remits For Additional PurposeBuilt Brands
    by Steve McClellan on Feb 25, 2:00 PM
    Milwaukee-based independent agency Hanson Dodge (HD) has been awarded two new assignments from its existing PurposeBuilt Brands (PBB) client.   The agency has been named to handle the 30 Seconds Cleaners line of fast-acting outdoor cleaning products along with the Harris cleaning and pest control brand.  Both brands were awarded to the agency without a review.     HD will be responsible for creative and strategic development for each …
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