Avenue A/Razorfish has been named digital marketing agency for Blockbuster Online. Last week, Blockbuster launched Blockbuster Online, an Internet movie rental service. This week, the agency will launch a digital marketing campaign to introduce the company's new online service.

Leo Burnett USA, Chicago, has been awarded the estimated $10 million Pam cooking spray account. Fogerty Klein Monroe, Dallas, TX, previously handled the account.

Callaway has assigned all media planning and buying for its various brands (Callaway, Top Flite, Ben Hogan and Odyssey brands) to KSL Media. Billings: $35 million. Previous Callaway agency was Dailey & Associates; KSL had handled Top Flite and Ben Hogan brands.

Kia Motors America has named six semifinalists in the review for its estimated $270 million ad account: Campbell Mithun, Minneapolis; Cramer-Krasselt, Chicago; GSD&M, Austin, Texas; Kirshenbaum Bond + Partners, New York; Publicis/Hal Riney, San Francisco; The Kaplan Thaler Group, New York; and incumbent agency davidandgoliath, Los Angeles.

State Farm Insurance Companies has selected Draft Chicago as direct marketing agency-of-record for its Property and Casualty Division, according to Leif Roll, State Farm Vice President - Marketing. Draft partnered with multicultural agency GlobalHue to win the business. Both will work together on the State Farm account going forward. The Rojek Consulting Group conducted the national direct marketing agency search. Billings were not disclosed.

Vonage Holdings is inviting agencies to pitch creative and media for its estimated $50 million to $75 million advertising account. Incumbents Korey Kay & Partners, New York (traditional creative); Inter/Media Advertising, Encino, Calif., (direct marketing); and Aegis Group's Freestyle Interactive (interactive) are expected to compete.

Gateway has placed its estimated $40 million account in review.

E*Trade Financial and Martin/Williams have parted ways. The marketing account is estimated at $90 million.

Starcom Chicago has been awarded General Motors Corp.'s estimated $30 million out-of-home media buying account.

TBWA\CHIAT\DAY, Los Angeles has been awarded a creative and strategic marketing contract for Limited Too, a "tween" girl fashion retailer. The new campaign will roll out nationally in August on network television and cable. Spending was not released.