by on Aug 16, 12:00 AM
GMAC Mortgage Corp. has assigned Enlace Communications creative and media responsibilities for the company’s first integrated Hispanic marketing initiative. Spending was not disclosed.
by on Aug 16, 12:00 AM
After a three-month review, Carpet One has named Ten United as its agency of record. Select Resources International, Santa Monica, Calif., handled the review. The budget will exceed $20 million, and will go to broadcast, online, and print advertising, point-of-sale and promotional materials.
by on Aug 9, 12:00 AM
Vonage Holdings is inviting agencies to pitch creative and media for its estimated $50 million to $75 million advertising account. Incumbents Korey Kay & Partners, New York (traditional creative); Inter/Media Advertising, Encino, Calif., (direct marketing); and Aegis Group's Freestyle Interactive (interactive) are expected to compete.
by on Aug 9, 12:00 AM
State Farm Insurance Companies has selected Draft Chicago as direct marketing agency-of-record for its Property and Casualty Division, according to Leif Roll, State Farm Vice President - Marketing. Draft partnered with multicultural agency GlobalHue to win the business. Both will work together on the State Farm account going forward. The Rojek Consulting Group conducted the national direct marketing agency search. Billings were not disclosed.
by on Aug 9, 12:00 AM
Kia Motors America has named six semifinalists in the review for its estimated $270 million ad account: Campbell Mithun, Minneapolis; Cramer-Krasselt, Chicago; GSD&M, Austin, Texas; Kirshenbaum Bond + Partners, New York; Publicis/Hal Riney, San Francisco; The Kaplan Thaler Group, New York; and incumbent agency davidandgoliath, Los Angeles.
by on Aug 9, 12:00 AM
Callaway has assigned all media planning and buying for its various brands (Callaway, Top Flite, Ben Hogan and Odyssey brands) to KSL Media. Billings: $35 million. Previous Callaway agency was Dailey & Associates; KSL had handled Top Flite and Ben Hogan brands.
by on Aug 2, 12:00 AM
Subway, which parted with Fallon in June, has officially placed its $220 million global ad account in review. McCarthy Mambro Bertino (MMB), which has been acting as an interim agency since its split with Fallon, will participate in the closed review. New York-based Joanne Davis Consulting is handling the search/review process.
by on Aug 2, 12:00 AM
Subaru added two more agencies to the list competing for the company's estimated $165 million account. McCann-Erickson and Berlin Cameron/Red Cell join DDB, New York; and The Martin Agency, Richmond, Va. as finalists. GSD&M, Austin, Texas withdrew from the competition on Thursday.
by on Aug 2, 12:00 AM
In a move to consolidate its advertising and marketing efforts, The Goodyear Tire & Rubber Company selected Media Planning Group (MPG) to work with its marketing team on media planning and buying for its Goodyear tire brand. New York-based MPG will work with Boston-based Arnold Worldwide on all communications, planning, and buying for Goodyear. The expanded relationship commences with all 2005 media work; PHD U.S. will continue to handle media planning and buying for the Goodyear brand through the end of the year. The account is valued at $65 million.
by on Aug 2, 12:00 AM
TBWA\CHIAT\DAY, Los Angeles has been awarded a creative and strategic marketing contract for Limited Too, a "tween" girl fashion retailer. The new campaign will roll out nationally in August on network television and cable. Spending was not released.